Angry Birds has certainly taken the world by storm and over Thanksgiving while visiting Disney World I was surprised to see how many people were wearing Angry Birds related clothing – especially shirts. Now, Rovio, the company behind the addictive game the author of this post was forced to delete because of its addictiveness will launch its own theme park in Finland.
We all know that the world is more competitive and companies like Google and Facebook have grown very rapidly in terms of name recognition and number of users.
The question is whether an entertainment company can leverage an app to build a media empire which rivals what Disney took many decades to develop. In other words, is there any limit on what digital-era companies can disrupt?
Amazon has helped kill off retailers like Circuit City, the digital photograph helped kill off thousands of photo processing stores, the web has helped kill off newspapers and magazines. The question is will a company which makes appealing apps have the power to hurt a company like Disney or NBC Universal by taking away amusement park market share?
Certainly Angry Birds showed it could be successful in the movie business – lets see what happens at their theme parks.