ITEXPO West 2011 Austin Highlights

Before all ITEXPO events I do a final proofread of the show directory and this one may be the biggest ever at 132 pages with tabs (just doing our part to support the economy). We will post a PDF version soon so you can see what’s in it but until then, here are some highlights that caught my eye:

Keynotes & Exhibits Tuesday, September 13th at 9:15 AM we have Ian Pennell from Cisco and at 4:30 PM-5:30 PM we have keynotes from Siemens and IBM followed by a Grand Opening Networking Reception sponsored by Interact from 5:30-7:30.

Wednesday, September 14th at 10:00 AM – 11:00 AM we have keynotes from Polycom and DHL followed by exhibits from 11:00 AM- 4:00 PM. Then at 4:00 PM there is a Cocktail reception sponsored by Rackspace Hosting and at 4:45 you could win a pair of mountain bikes from Mellow Johnny’s Bike Shop – an Austin Institution ( I am told). Then at 5:00 PM Bob Metcalfe kicks off StartupCamp4 Comms Edition with a keynote and this event continues until 8:00 PM and is free to attend.

Thursday, September 15th Exhibits open at 11:00 AM and the Jeep giveaway begins at 2:45 PM (see below). Thanks to Jeep sponsors AireSpring, AudioCodes, Windstream Communications, Panasonic, Sotel Systems, Taqua, WildPackets and VocalTec.

ITEXPO West voted #3 fastest growing trade show by Trade Show Magazine – thanks to the fine editors of this publication and to all our loyal attendees who have allowed this conference to honored. We really appreciate your support.

You can win a Jeep – TMC has given away dozens of cars over the years and we will be giving away yet another on Thursday, September 15th at 2:45 PM. And YES, you have to be present to win.

Free WiFi, as long as less than 5,800 devices are trying to connect at once, I am told the Austin Convention Center will have fast WiFi access for everyone who wants it. Like many of you, I know from painful experience that tech crowds like ITEXPO attendees can bring just about any WiFi network to its knees so I am looking forward to seeing how this network does under heavy load.

Super WiFi & white spaces Speaking WiFi, Tuesday morning 9/13 Super WiFi Summit kicks off and this paid conference will teach you about how white space technology could be as disruptive to 4G/wireless as VoIP was to the PSTN. Imagine if you knew what you know about VoIP today – but in 1998. What investment and career decisions would you have made as a result? And now you see the Super WiFi opportunity. It all takes place in room 5C on the 3rd floor – learn more here and check out the agenda or register.

HTML5 Revolution In room 6B, Sept 13-15th you will find the most authoritative conference on HTML5 anywhere and if you are interested in learning how HTML5 will disrupt app stores and allow developers to create broad-reaching apps without having to develop for multiple architectures, this conference is for you. Sessions will allow designers, entrepreneurs, programmers and investors to learn everything they need to know about the future of cross-platform and mobile development. Here is the link to the HTML5 Summit, a Devcon5 Event. Here are some of the latest developments on the show.

MPLS University MegaPath is sponsoring MPLS University on Wednesday, Sept 14th in room 7 between 2:00 and 4:00 PM and it is free to all attendees. Please contact the company with questions and pregister here.

Regulations change everything: Regulatory 2.0 Workshop takes place in room 4A for a half-day on Thursday, September 15th. The federal government, FCC and other governmental agencies have changed the fortunes of entire industries with the simple passing of a bill. And with the massive disruption in the market taking place with the PSTN potentially being eliminated, OTT set-top boxes eliminating the need for cable operators and wireless eliminating the need for fixed lines and countless USF issues, you need to get a sense of what the feds and state regulators are planning for your future.

Voice peering continues to grow The VIPeering conference takes place in room 5A Tuesday, September 13th and focuses on crucial factors in the voice peering market like the role of the SBC, number portability and more.

SIP Trunking on a tear Let’s face it, virtually all SMB and enterprise telephony on a global scale will be replaced by SIP trunks and this massive opportunity is why the Ingate SIP Trunking Summit has been such a success at ITEXPO for many years. ITEXPO was the first show in the world with a SIP trunking workshop and we continue to have the most knowledgeable speakers and curriculum designers anywhere. Learn more about this free 3-day event.

Asterisk and open source telephony You know who you are – you prefer to have your telephony be open-source either because you enjoy the added flexibility, want full-control or perhaps you like the cost-savings that comes with this more open form of telecom. Whatever the reasons for your interest, you have to be at Asterisk 1-2-3 training hosted by Digium in meeting room 2 on the first floor on Monday September 12th where you can learn how to connect SIP phones to Asterisk, how to add logic and even how to compile Asterisk from source code. This is a good fit if you are relatively new to the topic or are exploring your options.

What, more SIP? You know you need to know as much about SIP as possible to ensure you can effectively interconnect your organization’s telecom systems. This is especially true in light of the fact that SIP systems aren’t always interoperable out of the box. And just for you we have assembled some of the best speakers anywhere to teach you at the SIP Tutorial which takes place Thursday, September 15th in room 5A.

Need talent or a job? We are thrilled that the people from Dice will be hosting a high tech job fair at ITEXPO September 15th, between 11:00 AM -3:00PM. For more information email Bob Westerkamp or call 800-695-1939.

Dialogic Solution Showcase? On page 53 of the directory there is an ad from Dialogic touting a Solution Showcase. I am not sure what this is but is certainly reminds me of the nineties when Dialogic used to feature its solution partners at shows around the US and world. Anyone else remember the Computer Telephony shows in LA? I’ll be stopping by their booth #407 to learn more.

Send your marketing team Marketing departments have never had to deal with the level of technology and complexity that exists today. SEO, social, deal sites, print, TV, radio, online ads, online communities, resource centers, lead generation, CRM management, analytics and so on. To help, we have launched a CMO Summit on Tuesday, Sept 13, 7:30-9:30 at Fogo de Chao. This event requires an application be filled out and approved so thanks for your understanding.

When a cloudy future is good You mean you haven’t thought about moving your communications in the cloud like millions of others? Well even if you are sure you don’t want to move all your comms to the cloud you should explore moving some of it or at least be educated enough to defend your position in the next meeting with your boss. The best place to learn about cloud communications of course is at Cloud Communications Expo on the level one ballroom C Tuesday, September 13th and Wednesday, September 14th.

Some highlights from the above expo are:

  • International Hour on Tuesday
  • MidMarket Session on Tuesday
  • M&A Social Networking Lunch/Track
  • Analyst Keynote on Wednesday

A 4G future it should come as no surprise that your wireless future will be 4G but how does a company leverage all the opportunities this new standard allows? Well of course by participating in the 4GWE conference where you can learn how to solve picocell issues, deal with backhaul challenges and more. Be sure to come to room 4A and 4BC where this conference will take place and learn more. As part of this event you will also get to hear two awesome keynoters – Cameron Coursey of AT&T as well as Charles Jolley the CEO of Strobe. Here is a link to part of a past keynote Jolly did at the TMC DevCon5 event in Manhattan a few weeks back. It was one of the best presentations we had at the show.

Billions of M2M devices Yes, as amazing as it sounds there will be billions of machine-to-machine devices from tablets to sensors to appliances. Yes, your refrigerator and washing machine will be connected to the network allowing them to utilize power when it costs less and moreover making the world a more efficient place. Opportunity in M2M abounds – witness my recent pieces on Sprint and OnAsset. Life often imitates musical chairs – and if you aren’t quick, you lose. Come to M2M Evolution Tuesday September 13th through Thursday, September 15th in room 5B to learn more about the industry.

MSPs are the cloud Recently a managed service provider I was speaking with said his company was the cloud. Of course this sounds a bit silly but he had a point – and that is, without a network of cloud-based providers supplying backup services, payroll, email, collaboration and other apps – the cloud would not only be boring but not as profitable. Leave it to MSPs to act as the glue that makes all the really cool cloud-based apps stick. Come learn more at MSP World Tues-Wed, Sept 13-14th.

Without the channel, where are we? Starting up companies which make great products is sometimes the easy part of the equation. The tough part is finding a channel to market – a set of resellers who can hold the hands of your customers and walk them though a more complex sale. There is no better place for the channel to gather than at Channel Vision Expo or CVx Wed-Thurs Sept 14-15th, located on the show floor.

Customers are tweeting and facebooking, are you listening? Social CRM Expo is an event I decided the world needed because to be honest there are so many ways customers can complain and comment regarding your company that if you aren’t engaging prospects and customers in near real-time you risk major reputational and potentially financial damage. Social CRM is the discipline which brings together the art of listening to what customers are saying and engaging them to ensure problems are resolved quickly and your company’s reputation is as good as it can be. Social CRM Expo is the place to be to learn all about it Tues-Wed Sept 13-14th in room 8A.

Be sure to check TMCnet for the latest on Telecom reseller week – an event all resellers should be particicpating in and of course Avaya has a great event on Monday, Sept 12 at 7:00 PM called Technology on Tap which will explore how the workplace needs to evolve to handle the millennial generation. Oh great, now we need to tweet these kids to get them to do something we want. 🙂

It should be really great – like all the past Avaya events they have always included great drinks, food and course objective information.

I really can’t wait to see you all at the show – it should be the best one ever. Please register now if you haven’t – and keep in mind you may need to register for multiple conferences if you have interest in their sessions.

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