Takeout Transforms from Convenience to Cultural Staple in 2025
In 2025, takeout has evolved from a mere convenience to an integral part of American dining culture. According to the National Restaurant Association’s latest report, off-premises dining—including takeout, drive-thru, and delivery—now accounts for 75% of all restaurant traffic .
Generational Shifts Drive Takeout Popularity
Younger generations, particularly Gen Z and Millennials, are at the forefront of this shift. The report highlights that 67% of Gen Z adults consider takeout or drive-thru meals essential to their lifestyle. Moreover, 60% of Gen Z and Millennials have increased their takeout frequency over the past year .
Speed and Value: Key Consumer Priorities
Speed remains a critical factor, with nearly 95% of consumers emphasizing its importance in their takeout experience. Value is also paramount; however, it’s not solely about price. Consumers assess value based on food quality, portion size, and overall satisfaction. Promotional deals and loyalty programs significantly influence dining decisions, with 80% of consumers utilizing offers like “Buy One, Get One Free” .
Technology Enhances the Takeout Experience
Technological advancements are reshaping the takeout landscape. Approximately 50% of Gen Z adults and 52% of Millennials express openness to using AI-powered assistants for ordering. Mobile ordering has become mainstream, with 57% of adults using it recently, including 74% of Millennials and 65% of Gen Z adults .
Restaurants Adapt to Off-Premises Demand
In response to these trends, restaurants are adapting their operations. Limited-service operators are increasingly offering delivery, with many expecting curbside and dedicated takeout areas to become more common. Full-service restaurants are also exploring off-premises options, anticipating growth in curbside pickup and dedicated takeout counters .
Conclusion
The transformation of takeout from a convenience to a cultural norm reflects broader changes in consumer behavior and expectations. As off-premises dining continues to dominate, restaurants must innovate and adapt to meet the evolving demands of their customers.
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Aside from his role as CEO of TMC and chairman of ITEXPO #TECHSUPERSHOW Feb 10-12, 2026, Rich Tehrani is CEO of RT Advisors and a Registered Representative (investment banker) with and offering securities through Four Points Capital Partners LLC (Four Points) (Member FINRA/SIPC). He handles capital/debt raises as well as M&A. RT Advisors is not owned by Four Points.
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