3 key takeaways:
- Texting is a high-response channel: With SMS open rates reportedly near 98%, enabling text on business numbers gives companies a direct, effective way to reach customers who increasingly prefer messaging over calls or email.
- No number changes required: TextAware lets businesses use their existing phone numbers for SMS, preserving brand consistency and eliminating friction in customer outreach.
- Built for modern compliance and scale: Features like 10DLC registration, opt-out controls, CRM syncs, and encryption ensure that messaging remains secure, trackable, and aligned with business standards
Reynwood Communications has introduced TextAware, a new offering designed to help businesses connect with customers through the messaging channels they use most. Built in partnership with Clerk Chat, TextAware allows companies to send and receive text messages from their existing business phone numbers—no number porting required.
This launch responds to a growing demand for flexible, real-time customer communication. Consumers increasingly expect to reach businesses the same way they reach friends and family: through text.
Text Messaging’s Rise in Business
Text messaging has become a central part of how people communicate—and it’s reshaping customer expectations. According to a 2023 survey by SimpleTexting, 70% of consumers said they want the ability to text businesses. Yet only about half of small and mid-sized companies currently offer that option.
Meanwhile, SMS open rates remain high—reportedly as much as 98%—compared to email, which typically averages around 20%. This makes text one of the most effective channels for ensuring messages are seen, and more importantly, acted upon.
With TextAware, Reynwood is enabling SMBs to meet customers where they are, through a platform that supports fast, secure, and professional messaging at scale.
How TextAware Works
TextAware integrates directly into Reynwood’s existing hosted voice infrastructure, letting companies activate SMS capabilities on their current phone lines. Because it’s powered by Clerk Chat, the platform comes equipped with advanced business messaging features:
- Real-time SMS conversations
- Automated replies and bulk messaging tools
- CRM integration and contact syncing
- Support for 10DLC registration and opt-out management
- Enterprise-grade encryption and compliance tools
The service is designed to run in parallel with voice services, so text activity doesn’t disrupt call flows. This allows teams across sales, support, and operations to communicate more responsively, without giving up the professionalism and control of their business voice system.
Driving Better Customer Engagement
TextAware enables a more modern, conversational approach to business communication. Instead of relying solely on phone calls or delayed email responses, businesses can answer questions, confirm appointments, share updates, and resolve issues via text—often in a matter of seconds.
That responsiveness matters. In industries like retail, healthcare, field services, and hospitality, faster replies often translate to more sales, better customer satisfaction, and higher retention.
Reynwood’s CEO, Rich Kelly, sees the launch as a natural evolution of the company’s mission: “With TextAware, powered by Clerk Chat, our clients can now turn their existing phone lines into modern messaging engines—without compromising quality, security, or compliance.”
A Strategic Partnership for Modern Messaging
By partnering with Clerk Chat, Reynwood is aligning itself with a platform purpose-built for secure business messaging. Clerk Chat supports features like AI-enhanced interaction, keyword blacklists, and eDiscovery tools—capabilities that help businesses operate more efficiently while maintaining regulatory compliance.
“Partnering with Reynwood allows Clerk Chat to reach innovative businesses that prioritize meaningful customer connections,” said Alexander Haque, CEO and co-founder of Clerk Chat. “Together, we’re making it easier for companies to engage with their audiences through the messaging channels they already know and trust.”
The Bottom Line
As customer expectations continue to shift toward fast, mobile-first interactions, text-enabling business numbers is becoming less of a novelty and more of a necessity. Platforms like TextAware position SMBs to adapt quickly—without reconfiguring their existing systems or compromising security.
The future of business communication isn’t just about what companies say—it’s about how quickly, securely, and conveniently they can say it. With TextAware, Reynwood is helping its clients do exactly that.
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Aside from his role as CEO of TMC and chairman of ITEXPO #TECHSUPERSHOW Feb 10-12, 2026, Rich Tehrani is CEO of RT Advisors and a Registered Representative (investment banker) with and offering securities through Four Points Capital Partners LLC (Four Points) (Member FINRA/SIPC). He handles capital/debt raises as well as M&A. RT Advisors is not owned by Four Points.
The above is not an endorsement or recommendation to buy/sell any security or sector mentioned. No companies mentioned above are current or past clients of RT Advisors.
The views and opinions expressed above are those of the participants. While believed to be reliable, the information has not been independently verified for accuracy. Any broad, general statements made herein are provided for context only and should not be construed as exhaustive or universally applicable.
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