SMS Advertising

Robby Benedyk Senior Manager Global
Product Marketing at Tekelec

For service providers on the cutting edge, you should be exploring placing ads in the text messages your subscribers send to one another. While there is a 160 character limit on SMS messages, most messages are far shorter and the opportunity to place ads in the unused character space can help service providers looking to be ahead of the curve and make more money.

While  is unclear what the best solution is to placing advertising in text messages — one assumes that providers will make more money from the ads they sell and be able to offer lower cost text messaging plans which translates into more customers using SMS services on their network.

In a way, text messaging is the perfect mobile advertising vehicle because it doesn’t rely on web browsers on the phone. In fact, every phone can receive such text ads and the possibilities here are limitless… For example, ads can link to a short code or web address. While it is difficult to know for sure, one imagines that an advertisement sent as part of a text message while a customer is near a retail location is of tremendous value — worth far more than an ad on a PC browser. Google has certainly made similar comments about the potential for mobile ads.

Think of the ad on a mobile phone as something similar to the impulse item rack at the grocery store. You may not have realized you needed that pack of gum, super-dieters guide or anything else that food retailers place on the shelves — but when you see it, you buy it.

I had a chance to discuss SMS ads with Robby Benedyk the Senior Manager Global Product Marketing at Tekelec as he told me his company is supplying an SMS advertising solution to a service provider at the moment. He thinks the service provider will likely not go public that they are using Tekelec equipment (for competitive reasons of course) but we will likely know which carrier it is soon.

The solution is part of the company’s TekMedia product line and it includes ad tracking and management. I have seen surveys in the past that have shown users will likely accept ads on mobile phones in return for lower prices and one wonders if the ads are targeted and often include things like coupons — wouldn’t virtually all customers want them?

  • Rudy
    June 29, 2008 at 5:14 am

    I’ve just started placing ads at It allows users to send free sms messages as well as emails and social network messages. Advertisers can then embed ads in these messages by matching on keywords and also allows for targetted advertising! Works great!

  • Namrata
    August 2, 2008 at 7:56 am

    Dear Sir/Madam
    RouteSms Solutions Limited provides Bulk SMS having tie up with 25 international SMSC covering most of the countries in the world.
    Our professional technical team provides 24×7 technical supports which is one of the best in the industry.
    We have multiple interfaces to send BULK SMS which includes :
    1 Our own desktop application freely downloadable from our website (User Friendly)
    2 HTTP API which you can integrate into your system (Pl refer specification file “RouteSms HTTP specifications” in downloads section of
    3 .DLL file
    4 SMPP interface
    We are having the platform to send bulk sms and many other services at a very reasonable rate.
    We can offer you a fresh pair of eyes to look at your business and help you develop and grow your business no matter what size or type trough SMS Services.
    We don’t have setup fee for our services.
    If you are keen to market your services or are looking for opportunities to develop such services we are interested in hearing from you.
    RouteSms offers you a cheap, instant and very easy way to contacting a mobile phone.
    We can always assure you for the best services from our side.
    Please look forward for our coverage map, visit our website
    SMS which we provide has life-time validity.
    Features of Route:
    1] Sender: Dynamic (sender customization allowed)
    2] Long sms: Yes
    3]. Character set: Full GSM
    4]. Concate: YES
    5]. Binary: YES
    6] DLR: YES
    7] Coverage: All operators covered
    8] SMS Traffic: All Type
    9] Protocol Supported: Http / SMPP
    Namrata Surti
    Marketing Manager
    RouteSms Solutions Limited
    Office No. 401, 4th Floor, Evershine Mall, Mind Space,New Link Road, Malad (W), Mumbai – 400 064, India
    Tel : +91-22-40337676-99 Ext: 618
    Mobile: +91-9324725522
    Fax: +91-22-40337650
    email-id :
    web site :
    MSN_ID :
    Skype-ID: namratas_routesms

    August 29, 2008 at 4:17 am


  • Akinsola Ikusika
    December 4, 2008 at 1:49 am

    I am of the opinion in the past that the best way to achieve advert on mobile phone would be to create a medium whereby people requesting to check account balances would be shown adverts of companies alongside account balances. Also, a fun way could be derived for a code to be created which could be to request for the current news update and after that an advert would accompany the news update. This service could generate millions of dollars monthly if incorporated.If you seek to know more on this, you can contact Akinsola Ikusika via

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