Zipwhip was an early innovator providing text messages via non-wireless phone numbers, we first broke the news about them in 2013. The company just partnered with Telmetrics and their enterprise-level call and text tracking software to allow businesses to gather critical attribution data on text messages delivered through existing business phone numbers. By combining the power of the Zipwhip and Telmetrics platforms, businesses will be empowered to simultaneously track the effectiveness of their marketing dollars across both text and call campaigns – an essential feature for marketing firms, franchises and brands looking to better understand and build relationships with customers.
The partnership includes an integration enabling Zipwhip and Telmetrics customers to access texting and attribution capabilities. By text-enabling existing landline, VoIP and toll-free phone numbers, Zipwhip gives businesses the opportunity to communicate with their customers on the channels they prefer. Through the integration, messages sent to unique call-tracking numbers are now instantly forwarded to the business’s main landline, VoIP or toll-free number so companies can continue text conversations on their primary number – helping establish long-term relationships with new customers and further building relationships with existing customers. Customers utilizing the integration have full access to Zipwhip’s enterprise-grade software, key functionality and tools such as keyword-triggered auto replies, office hours responses, scheduled messages, dynamic templates and more. By partnering with Telmetrics, Zipwhip customers can extend their text capabilities into their marketing programs and gain valuable insights and an understanding of their return on investment (ROI) of their text-marketing initiatives.
“Arming marketers with the capabilities to become more customer-centric while increasing the choices for consumers from just ‘call us’ to ‘call or text us’ creates instant lift in the ROI of marketing campaigns,” said Telmetrics CEO Andrew Osmak.
The relationship combines the power of scalable, secure, conversational and automated texting capabilities with a clear attribution picture for all text-marketing initiatives and allows businesses to capitalize on additional value-add services and marketing stack integrations from Telmetrics.
“Whether or not businesses advertise the ability to receive texts on their main phone number, consumers are texting in,” said John Lauer, CEO of Zipwhip. “This partnership lets businesses harness the power of texting and capture messages sent to not only their main phone number, but individual call tracking numbers, as well.”
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