{"id":10088,"date":"2013-02-12T10:54:43","date_gmt":"2013-02-12T10:54:43","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/backup_dns_the_new_yellow_pages_scam.html"},"modified":"2022-10-14T18:43:01","modified_gmt":"2022-10-14T22:43:01","slug":"backup-dns-the-new-yellow-pages-scam","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/backup-dns-the-new-yellow-pages-scam.html","title":{"rendered":"Backup DNS, The New Yellow Pages Scam"},"content":{"rendered":"<p>If you have ever registered a domain name you have no doubt been solicited by a number of companies you never heard of trying to renew your domain name. Lately I have noticed this trend has died down &ndash; no doubt because customers have wised up and realize if they registered with Network Solutions, GoDaddy or 1&#038;1 then they should pay that company only.<\/p>\n<p>Yesterday a relative presented me with a document which looks a lot like an invoice from a company called DNS Services. The company&rsquo;s logo looks very official &ndash; you might even make the point that the infinity symbol looks a bit like the NS logo preceding Network Solutions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"mt-image-left\" style=\"float: left; margin: 0 20px 20px 0;\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/dns-services-logo.png\" alt=\"dns-services-logo.png\" width=\"163\" height=\"60\" align=\"left\" \/><img loading=\"lazy\" decoding=\"async\" class=\"mt-image-right\" style=\"float: right; margin: 0 0 20px 20px;\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/ns-logo.gif\" alt=\"ns-logo.gif\" width=\"185\" height=\"54\" align=\"right\" \/><\/p>\n<p><strong><\/p>\n<p>The DNS Services invoice-looking non-invoice<\/strong> (click to enlarge)<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/dns-services-scam.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2013\/02\/dns-services-scam-thumb-500x666-12400.png\" alt=\"dns-services-scam.png\" width=\"500\" height=\"666\" \/><\/a><\/p>\n<p>Putting that aside, if you aren&rsquo;t technical or you aren&rsquo;t reading carefully you may think this is a legitimate invoice. It isn&rsquo;t. In fact the fine print (see first red arrow) says:<\/p>\n<p style=\"padding-left: 30px;\">This is a solicitation for the order of goods or services, or both, and not a bill, invoice or statement of account due. You are under no obligation to make any payments on account of this offer unless you accept this offer.<\/p>\n<p>Note that you are given a statement date and an account number as well as an amount in yellow highlighting yet this document is <strong>not<\/strong> a bill or invoice.<\/p>\n<p>Moreover, this &ldquo;offer&rdquo; is for backup DNS services &ndash; something only a handful of websites would need &ndash; assuming they are hosting their sites at a reputable facility. This isn&rsquo;t to take away from backup DNS providers who don&rsquo;t use such questionable tactics &ndash; it&rsquo;s just that companies that require backup DNS services know who they are, they certainly are very unlikely to need direct mail to get them to purchase.<\/p>\n<p>If you look at the arrow at the bottom right the text says:<\/p>\n<blockquote>\n<p>Note: DNS Services is not affiliated with your current name services provider.<\/p>\n<\/blockquote>\n<p>For decades a common direct mail scam was to send invoices to companies for snow plowing services which were never performed. Typically these were seasonal bills and companies didn&rsquo;t scour them too carefully &ndash; it became easier to pay them than figure out if they were legitimate. In the past decade this scam seems to have diminished being replaced by <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/yellow-pages-scam.html\">useless directory listings<\/a> leading you to believe they are the official Yellow Pages. A common ploy is sending a &ldquo;check&rdquo; which you naturally sign and deposit and in doing so agree to purchase their online directory service.<\/p>\n<p>Lately these offers seem to have diminished as well. There is a saying in the direct mail industry &ldquo;If you want to know what is working &ndash; pay attention to the offers you get most often.&rdquo; If we start to see the backup DNS market ramp up their direct mail efforts we&rsquo;ll know that the business of duping unsuspecting businesses is doing quite well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have ever registered a domain name you have no doubt been solicited by a number of companies you never heard of trying to renew your domain name. Lately I have noticed this trend has died down &ndash; no doubt because customers have wised up and realize if they registered with Network Solutions, GoDaddy<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,118],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/10088"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=10088"}],"version-history":[{"count":1,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/10088\/revisions"}],"predecessor-version":[{"id":19071,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/10088\/revisions\/19071"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=10088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=10088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=10088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}