{"id":10972,"date":"2019-03-18T08:00:00","date_gmt":"2019-03-18T08:00:00","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/att_launches_api_marketplace.html"},"modified":"2022-10-14T18:29:09","modified_gmt":"2022-10-14T22:29:09","slug":"att-launches-api-marketplace","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/att-launches-api-marketplace.html","title":{"rendered":"AT&#038;T Launches API Marketplace"},"content":{"rendered":"<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/att-pic.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/03\/att-pic-thumb-500x307-16820.jpg\" alt=\"att-pic.jpg\" width=\"500\" height=\"307\" \/><\/a><\/p>\n<p>The new AT&#038;T API Marketplace provides prepackaged code to allow companies, ISVs and others to integrate more functionality into their apps and websites.<\/p>\n<p>APIs include:<\/p>\n<ul>\n<li>click-to-connect voice<\/li>\n<li>video<\/li>\n<li>text<\/li>\n<li>2-factor authentication<\/li>\n<\/ul>\n<p><\/p>\n<p>&ldquo;Even the largest enterprises struggle with securing the time and resources needed to&nbsp;deploy capabilities that can enhance customer service and create personalized&nbsp;experiences,&rdquo; says Roman Pacewicz, chief product officer, AT&#038;T Business. &ldquo;In today&rsquo;s&nbsp;omnichannel communications environment, customers expect timely responses. By giving&nbsp;businesses a consistent experience and easy-to-use tools, we can help address common&nbsp;pain points efficiently and effectively.&rdquo;<\/p>\n<p>Built on Ribbon Communications&rsquo; <a href=\"http:\/\/www.tmcnet.com\/query\/SearchResults.aspx?searchstring=kandy&#038;type=anywords&#038;stem=True&#038;phonic=False&#038;fuzzy=0&#038;feeds=True&#038;area=0&#038;sort=date\">Kandy<\/a> platform, the AT&#038;T API Marketplace offers turnkey&nbsp;applications and self-service APIs for developers to create custom applications.<\/p>\n<p>Turnkey applications are plug-and-play communications services that can easily be&nbsp;incorporated into business applications and websites. Self-service APIs are available for&nbsp;customers who prefer to integrate these capabilities into their own environment. AT&#038;T also&nbsp;offers support for more customized integration.<\/p>\n<p>The two takeaways here are a win for Ribbon&#8217;s Kandy platform and AT&#038;T realizing PaaS and more specifically, Twilio is becoming a greater threat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new AT&#038;T API Marketplace provides prepackaged code to allow companies, ISVs and others to integrate more functionality into their apps and websites. APIs include: click-to-connect voice video text 2-factor authentication &ldquo;Even the largest enterprises struggle with securing the time and resources needed to&nbsp;deploy capabilities that can enhance customer service and create personalized&nbsp;experiences,&rdquo; says Roman<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[195,168,179,181,182,185,199,189,211,118,177,191,192,175],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/10972"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=10972"}],"version-history":[{"count":1,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/10972\/revisions"}],"predecessor-version":[{"id":11079,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/10972\/revisions\/11079"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=10972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=10972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=10972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}