![\"ooma](\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/ooma%20team.jpg\")
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\u201cAbout three years ago we started to create a channel for VARs going after SMBs or the micro SMB marketplace,\u201d Said Rob Ferrer (pictured below), VP\/ CRO, Ooma<\/a>. \u201cThanks to the acquisition of Voxster<\/a>, we have strong bespoke capabilities \u2013 giving us a reliable and redundant global communications infrastructure \u2013 more like CPaaS.\u201d<\/p>\n He explained OOMA Enterprise also has a great white-label<\/a> offering, allowing partners to be successful. He told us one of the largest fast-serve franchises in the world is a customer.<\/p>\n \u201cOoma is giving me the flexibility I need to grow my business and build my brand,\u201d said Glen Simon, president of Country Communications<\/a>, an Ooma Enterprise partner in Toronto, Canada. \u201cI can focus on providing the service my customers want instead of trying to force a \u2018one-size-fits-all\u2019 solution down their throats.\u201d<\/p>\n Rob said, \u201cWe have taken the foundational components and brought in new people \u2013 to help partners do things like have branding in the UCaaS relationship.\u201d<\/p>\n The idea here is to allow MSPs to sell a suite of solutions or bundles \u2013 managed WiFi and phone for example. They allow partners to monetize a few ways.<\/p>\n \u201cTypical solutions don\u2019t have the customizability,\u201d he exclaimed.<\/p>\n The idea is partners own the customer relationships in a white-label or white-label style relationship. This allows the partner to worry less about FCC regulations and taxes for example.<\/p>\n He told us the partner deals with the payment gateway and billing.<\/p>\n He concluded, \u201cThe flexibility of our solution, we\u2019re going to build capabilities and add APIs so they can choose what and how to deploy.\u201d<\/p>\n Resellers who want to go above and beyond just simple resale should take a look at Ooma, the flexibility they provide allows the channel and MSPs to put together higher-value and higher-margin solutions.<\/p>\n Allocate your 2020 budget here! Register<\/a> now.<\/span><\/em><\/p>\n Learn about the latest in UCaaS, the Channel<\/a>, MSPs<\/a>, IT, Edge<\/a>, Cybersecurity, AI, SD-WAN<\/a>, IoT<\/a> and the Future of Work<\/a>at the world’s only #TechSuperShow, ITEXPO<\/a><\/strong>, Feb 12-14, 2020 Fort Lauderdale, FL.<\/p>\n![\"Rob](\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/Rob%20Ferrer.jpg\")
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