{"id":11023,"date":"2019-04-29T21:22:52","date_gmt":"2019-04-29T21:22:52","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/ribbon_perspectives19_live_blog_rbbnp19.html"},"modified":"2022-10-14T18:29:01","modified_gmt":"2022-10-14T22:29:01","slug":"ribbon-perspectives19-live-blog-rbbnp19","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/ribbon-perspectives19-live-blog-rbbnp19.html","title":{"rendered":"Ribbon Perspectives19 Live Blog #rbbnp19"},"content":{"rendered":"<p>April 29, 2019: 9:30 pm EST &#8211; expect the live blogging to begin tomorrow.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/ribbon%20management.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/ribbon management-thumb-500x333-17030.jpg\" alt=\"ribbon management.jpg\" width=\"500\" height=\"333\"><\/a><\/p>\n<p>Here is the schedule:<\/p>\n<ul>\n<li>\n<div class=\"time-range\">8:30 AM &#8211; 8:40 AM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">Fritz Hobbs, CEO, Ribbon &#8211; Welcome<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">8:40 AM &#8211; 9:20 AM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">Kevin Riley, CTO &amp; EVP, Ribbon \u2013 Enabling Digital Services Transformation<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">9:20 AM &#8211; 9:35 AM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">John St. Amand, EVP Analytics Business Strategy &#8211; Actionable Analytics<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">9:35 AM &#8211; 9:50 AM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">Shawn Sims, President &amp; CEO, NuWave Communications<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">9:50 AM &#8211; 10:00 AM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">Geoff Moore, Director Voice Services, Infrastructure &amp; Transformation, Bell<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">10:30 AM &#8211; 10:50 AM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">John B. Coyle, JSP DISA, Voice Operations \u2013 Digital Transformation in the Government<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">10:50 AM &#8211; 11:05 AM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">Frank Shaffer, Head of Global Inbound, BT<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">11:05 AM &#8211; 12:00 PM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">Sacha Gera, SVP &#8211; Innovation in Cloud Communications + Panel<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">12:00 PM &#8211; 2:00 PM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">LUNCH Combined with Solutions Showcase<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">2:00 PM &#8211; 2:20 PM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">Haley Katsman, VP Account Development, Highspot &#8211; Keynote &#8220;Revenue Reinvented&#8221;<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">2:20 PM &#8211; 2:40 PM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">Eric Burger, CTO FCC \u2013 Nuisance Calling<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">2:40 PM &#8211; 3:15 PM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">UCaaS\/Enterprise Edge Survey Insights + Charter, IBM, Hertz &#8211; Fireside Chat<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">3:15 PM &#8211; 3:35 PM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">Andre Reid, Sr. Director Product Management, Poly<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">4:00 PM &#8211; 4:40 PM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">&#8220;Looking Ahead&#8221; Panel with Leading Industry Analysts<\/div>\n<\/div>\n<\/li>\n<li>\n<div class=\"time-range\">4:40 PM &#8211; 5:00 PM<\/div>\n<div class=\"item-data\">\n<div class=\"item-title\">Greg Flick, Director of Key Accounts, Yealink<\/div>\n<\/div>\n<\/li>\n<li>5:00 PM &#8211; 5:10 PM<\/li>\n<li>Bita Milanian, SVP Marketing<\/li>\n<\/ul>\n<div class=\"item-data\">\n<div class=\"item-title\">About to start. April 30th, 8:15 am&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/ribbon%20p19%20start.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/ribbon p19 start-thumb-500x375-17032.jpg\" alt=\"ribbon p19 start.jpg\" width=\"500\" height=\"375\"><\/a><\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_08_39_30_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_08_39_30_Pro-thumb-500x281-17034.jpg\" alt=\"WIN_20190430_08_39_30_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p><strong>8:40 am:<\/strong><\/p>\n<p>Fritz Hobbs, CEO, Ribbon &#8211; Welcome<\/p>\n<p>Lots happening . Edgewater acquisition. #1 in SBC. Now in analytics with <a href=\"https:\/\/www.tmcnet.com\/query\/searchresults.aspx?searchstring=anova&amp;Action.x=0&amp;Action.y=0\">Anova<\/a> purchase.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_08_43_48_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_08_43_48_Pro-thumb-500x281-17036.jpg\" alt=\"WIN_20190430_08_43_48_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p><strong>8:44 am:<\/strong><\/p>\n<p>Kevin Riley, CTO &amp; EVP, Ribbon \u2013 Enabling Digital Services Transformation<\/p>\n<p>We will expand strategy, also new bets.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_08_45_11_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_08_45_11_Pro-thumb-500x281-17038.jpg\" alt=\"WIN_20190430_08_45_11_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>Four areas of focus<\/p>\n<ol>\n<li>SaaS and IP transformation<\/li>\n<li>Enterprise Edge<\/li>\n<li>App Insight and assurance<\/li>\n<li>Security<\/li>\n<\/ol>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_08_49_08_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_08_49_08_Pro-thumb-500x281-17040.jpg\" alt=\"WIN_20190430_08_49_08_Pro.jpg\" width=\"500\" height=\"281\"><\/a><br \/>\nWe are not abandoning the core &#8211; we are a bigger company now and expanding our strike zone.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_08_51_00_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_08_51_00_Pro-thumb-500x281-17042.jpg\" alt=\"WIN_20190430_08_51_00_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>Services become impossible to manage manually, big data, ML and analytics must surround our toolchains.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_08_54_36_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_08_54_36_Pro-thumb-500x281-17044.jpg\" alt=\"WIN_20190430_08_54_36_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>Lots of great stuff happening thanks to recent acquisitions. #1 in SBC thanks to Edgewater.<\/p>\n<p>These acquisitions bring us into data domain.&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_08_57_10_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_08_57_10_Pro-thumb-500x281-17046.jpg\" alt=\"WIN_20190430_08_57_10_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>Analytics and Security big areas for us. As is Kandy &#8211; our white label platform for partners in UCaS and CPaas. We bolt CPaas on. We don&#8217;t need to rip out call control to do this. This is what AT&amp;T has done with us and we are going to scale to the moon with them.<\/p>\n<p>Containers are next.<\/p>\n<p>We will now add Ribbon DNA into Edgewater solutions. EdgeMark is a fully integrated edge device &#8211; allows an enterprise to access carrier services.<\/p>\n<p>SBCs now use GPU &#8211; far more efficient.<\/p>\n<p>Lots of growth here &#8211; better economics. The upfront CAPEX is half and power efficiencies are 800% better according to one tier-one prospect who is evaluating this.<\/p>\n<p>Big Data Analytics helps us break through ops barrier of standardizing on new more &#8211; unlock value &#8211; drive cost out of network.&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_09_10_38_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_09_10_38_Pro-thumb-500x281-17048.jpg\" alt=\"WIN_20190430_09_10_38_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>&#8220;Operations, Security and Monetization &#8211; becomes Ribbon Analytics&#8221;<\/p>\n<p>User device and behaviour mapping allows you to flag anomalous behaviour.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_09_16_49_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_09_16_49_Pro-thumb-500x281-17050.jpg\" alt=\"WIN_20190430_09_16_49_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>Learning platform gives you tips on what it thinks you should do &#8211; performance based machine learning.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_09_18_55_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_09_18_55_Pro-thumb-500x281-17052.jpg\" alt=\"WIN_20190430_09_18_55_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>Our competitors vary in carrier versus enterprise &#8211; we are the only company optimizing offer for core, edge and premise.<\/p>\n<p>This puts us in unique position &#8211; building the next-gen cloud-centric stack.<\/p>\n<p>From core to edge to premise.<\/p>\n<p>We have bets in all the next-gen areas.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_09_28_44_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_09_28_44_Pro-thumb-500x281-17054.jpg\" alt=\"WIN_20190430_09_28_44_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p><strong>9:27 am<\/strong><\/p>\n<p>John St. Amand, EVP Analytics Business Strategy &#8211; Actionable Analytics<\/p>\n<p>Storage costs plummeting.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_09_36_40_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_09_36_40_Pro-thumb-500x281-17056.jpg\" alt=\"WIN_20190430_09_36_40_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>Network decisions are being made in real-time thanks to analytics.&nbsp;<\/p>\n<p>Knowing what phones are doing at all times- monitoring the network &#8211; seeing what the issues are and ensuring proper QoE for subscribers. Finding rogue devices crushing the network &#8211; etc. We can&#8217;t design for peak hour &#8211; we need an intelligent network with analytics.<\/p>\n<p>Carriers are building in analytics and advertising into their networks to help pay for the cost of unlimited plans which take 15 Gb per month of usage.<\/p>\n<p>We have 32 patents in this space.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_09_49_59_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_09_49_59_Pro-thumb-500x281-17058.jpg\" alt=\"WIN_20190430_09_49_59_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p><strong>9:50 am<\/strong><\/p>\n<p>Shawn Sims, President &amp; CEO, NuWave Communications<\/p>\n<p>Founded in 1998 &#8211; after 1996 telecom dereg act.<\/p>\n<p>We went after tier 2-4 markets instead of tier 1 NFL cities like other CLECs.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_09_59_33_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_09_59_33_Pro-thumb-500x281-17060.jpg\" alt=\"WIN_20190430_09_59_33_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>We have a low churn rate.<\/p>\n<p>&#8220;If you can be a market leader and price leader you will hit the financial victory we all yearn for.&#8221;<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_10_01_41_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_10_01_41_Pro-thumb-500x281-17062.jpg\" alt=\"WIN_20190430_10_01_41_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>Ribbon &#8211; seems to make genius acquisitions over and over.<\/p>\n<p>Ribbon allows us to give a customer a relationship they aren&#8217;t used to.<\/p>\n<p>We wouldn&#8217;t be where we are without them.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_10_05_35_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_10_05_35_Pro-thumb-500x281-17064.jpg\" alt=\"WIN_20190430_10_05_35_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p><strong>10:03 am:<\/strong><\/p>\n<p>Geoff Moore, Director Voice Services, Infrastructure &amp; Transformation, Bell<\/p>\n<p>Lots of investment &#8211; we cover 91% of Canada with LTE-A services. We own the best TV network and the largest and most important sports institutions.<\/p>\n<p>We are bringing in techs from legacy telecom to cut code.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_10_09_19_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_10_09_19_Pro-thumb-500x281-17066.jpg\" alt=\"WIN_20190430_10_09_19_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>Challenges being solved:<\/p>\n<ul>\n<li>Automated network surveillance<\/li>\n<li>Automated network recovery<\/li>\n<li>Automated network traffic controller<\/li>\n<li>Automated end to end change deployments<\/li>\n<li>DMS workflow automation<\/li>\n<\/ul>\n<p>They can slowly throttle new services to customers and roll back as needed. This has improved change success.&nbsp;<\/p>\n<p>First DMS went into network 40 years ago &#8211; we partnered with Ribbon to put it in and take it out. Used to be Nortel\/Northern Telecom.<\/p>\n<p>We have strong collaboration between our teams and Ribbon.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_10_42_44_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_10_42_44_Pro-thumb-500x281-17068.jpg\" alt=\"WIN_20190430_10_42_44_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p><strong>10:42 am:<\/strong><\/p>\n<p>John B. Coyle, JSP DISA, Voice Operations \u2013 Digital Transformation in the Government<\/p>\n<p>Lots of impediments in Federal Government.<\/p>\n<p>Lot&#8217;s of discussion about making things in the government more open, interoperable and cost-effective.<\/p>\n<p>Consumers don&#8217;t use a FiOS-only phone but that is how the Federal Government works.<\/p>\n<p>This causes the government to follow, not lead &#8211; a very dangerous place for us to be.<\/p>\n<p><strong>Check out the Why Can&#8217;t We List<\/strong><br \/>\n<a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_10_48_50_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_10_48_50_Pro-thumb-500x281-17070.jpg\" alt=\"WIN_20190430_10_48_50_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>Great discussion of how the migration is taking place. Bulk robocall issues &#8211; like a 20th century DoS attack.<\/p>\n<p>Next-gen SBCs are the answer.<\/p>\n<p>Our attack surface increases and so does our risk.<\/p>\n<p>Need to be able to migrate in stages &#8211; need backward compatibility.<\/p>\n<p>Hundreds of our IP phones have worked on 3-4 PBXs &#8211; a first for the government.<\/p>\n<p>Very aspirational ending &#8211; basically &#8211; we can get the government to get tomorrow&#8217;s phone service, today.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_11_02_01_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_11_02_01_Pro-thumb-500x281-17072.jpg\" alt=\"WIN_20190430_11_02_01_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p><strong>11:00 am<\/strong><\/p>\n<p>Frank Shaffer, Head of Global Inbound, BT Global Services<\/p>\n<p>Discussion of network topology they can make a SIP connection look like TDM in the IN network layer.<\/p>\n<p>This allows customers to have seamless connectivity between legacy and IP offices\/contact centers.<\/p>\n<p>14 countries have announced the end of TDM &#8211; a forced transition.<\/p>\n<p>Recording devices no longer have to be at the local site &#8211; SIPREC allows the call to be recorded without interference in the cloud.<\/p>\n<p>Ribbon partnership has allowed this to happen.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_11_12_55_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_11_12_55_Pro-thumb-500x281-17074.jpg\" alt=\"WIN_20190430_11_12_55_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p><strong>11:10 am<\/strong><\/p>\n<p>Sacha Gera, SVP &#8211; Innovation in Cloud Communications&nbsp;<\/p>\n<p>Unstructured creativity or innovation allowed athletes to become superstars without being the biggest or strongest. Pele transformed how soccer was played.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_11_17_53_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_11_17_53_Pro-thumb-500x281-17076.jpg\" alt=\"WIN_20190430_11_17_53_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p>Kandy helps customers to be ready for the future &#8211; white label &#8211; UCaaS or CPaaS.<\/p>\n<p>Discussion of AT&amp;T working with Kandy &#8211; I <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/att\/att-launches-api-marketplace.html\">covered the news here<\/a>.<\/p>\n<p>You can buy turnkey apps &#8211; ecommerce-centric.<\/p>\n<p>Omnichannel bot-enabled contact center takes 15 minutes to set up.<\/p>\n<p>No app to install.<\/p>\n<p>They are looking for more partners.<\/p>\n<p>Programmable telecoms is coming &#8211; pay attention before somebody else does.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/WIN_20190430_11_31_54_Pro.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2019\/04\/WIN_20190430_11_31_54_Pro-thumb-500x281-17078.jpg\" alt=\"WIN_20190430_11_31_54_Pro.jpg\" width=\"500\" height=\"281\"><\/a><\/p>\n<p><strong>11:31 am<\/strong><\/p>\n<p>Panel<\/p>\n<p>Greg Johnson AT&amp;T<br \/>\nSergei Gerashchenko Etisalat<br \/>\nRob Kurver APIdays Conferences<\/p>\n<p>OTT is a bigger factor in consumer than enterprise &#8211; they provide focus on CX which is good because we have a reference or benchmark.<\/p>\n<p>Carriers are not too late to the API game &#8211; they have lots of value to offer.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>April 29, 2019: 9:30 pm EST &#8211; expect the live blogging to begin tomorrow. Here is the schedule: 8:30 AM &#8211; 8:40 AM Fritz Hobbs, CEO, Ribbon &#8211; Welcome 8:40 AM &#8211; 9:20 AM Kevin Riley, CTO &amp; EVP, Ribbon \u2013 Enabling Digital Services Transformation 9:20 AM &#8211; 9:35 AM John St. Amand, EVP Analytics<\/p>\n","protected":false},"author":44,"featured_media":11666,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166,167,195,168,179,181,182,160,183,184,199,200,189,118,177,174,190,191,175],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/11023"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=11023"}],"version-history":[{"count":2,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/11023\/revisions"}],"predecessor-version":[{"id":11667,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/11023\/revisions\/11667"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media\/11666"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=11023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=11023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=11023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}