{"id":12332,"date":"2019-06-05T00:32:44","date_gmt":"2019-06-05T00:32:44","guid":{"rendered":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/?p=12332"},"modified":"2022-10-14T18:28:50","modified_gmt":"2022-10-14T22:28:50","slug":"loreal-digital-transformation-continues","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/dx\/loreal-digital-transformation-continues.html","title":{"rendered":"L\u2019Or\u00e9al Digital Transformation Continues"},"content":{"rendered":"\n<p>Apps which let you try on makeup have been around for a while and anyone with kids has likely seen them use them in the past. What is <a href=\"https:\/\/venturebeat.com\/2019\/06\/04\/amazon-and-loreal-let-you-digitally-try-on-makeup\/\">new<\/a> though is L\u2019Or\u00e9al integrating the Modiface AI-powered AR platform so consumers could try on makeup and then buy it on Amazon. They <a href=\"https:\/\/www.theverge.com\/2018\/3\/16\/17131260\/loreal-modiface-acquire-makeup-ar-try-on\">purchased <\/a>Modiface back in March of last year.<\/p>\n\n\n\n<p>The rollout comes a year after L\u2019Or\u00e9al teamed up with Facebook to let the social network\u2019s users try on virtual makeup samples through the Facebook app. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"694\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2019\/06\/L\u2019Or\u00e9al-Digital-Transformation-Continues1-824x694.png\" alt=\"\" class=\"wp-image-12334\"\/><\/figure>\n\n\n\n<p> \u201cWe are excited to team up with ModiFace to make shopping for cosmetics online even easier by offering customers the ability to virtually try-on before they buy. With this new AI-powered virtual experience, Amazon customers can now \u2026 purchase with greater confidence \u2014 wherever they are, whenever they want, with products delivered right to their doorstep,\u201d said head of Amazon Beauty Nicolas Le Bourgeois. \u201cThis launch is another important milestone in our vision to be the best possible place for customers to discover and buy beauty products online.\u201d <\/p>\n\n\n\n<p>Warby Parker <a href=\"https:\/\/www.cnet.com\/how-to\/how-to-use-warby-parkers-new-ar-feature-to-try-on-glasses\/\">unveiled<\/a> a similar feature &#8211; except for glasses a few months back.<\/p>\n\n\n\n<p>The idea in both cases is getting ready to shift the purchasing experience from in-store to online.<\/p>\n\n\n\n<p>The L\u2019Or\u00e9al Digital Transformation is real, it&#8217;s happening and they seem to be successfully navigating the real world to the virtual and in theory should be able to sell more makeup while ensuring customers are satisfied as they will know how they look in advance of the purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apps which let you try on makeup have been around for a while and anyone with kids has likely seen them use them in the past. What is new though is L\u2019Or\u00e9al integrating the Modiface AI-powered AR platform so consumers could try on makeup and then buy it on Amazon. They purchased Modiface back in<\/p>\n","protected":false},"author":44,"featured_media":12333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1991],"tags":[318,1833,1832,1992],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/12332"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=12332"}],"version-history":[{"count":1,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/12332\/revisions"}],"predecessor-version":[{"id":12335,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/12332\/revisions\/12335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media\/12333"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=12332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=12332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=12332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}