{"id":13382,"date":"2015-10-16T18:16:01","date_gmt":"2015-10-16T18:16:01","guid":{"rendered":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/uber_lets_you_test_drive_a_new_bmw_7_series.html"},"modified":"2022-10-14T18:31:41","modified_gmt":"2022-10-14T22:31:41","slug":"uber-lets-you-test-drive-a-new-bmw-7-series","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/uber-lets-you-test-drive-a-new-bmw-7-series.html","title":{"rendered":"Uber lets You Test Drive a new BMW 7 Series"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"http:\/\/player.cnbc.com\/p\/gZWlPC\/cnbc_global?playertype=synd&#038;byGuid=3000433074&#038;size=530_298\" width=\"530\" height=\"298\"><\/iframe><br \/>This morning CNBC interviewed valuation expert&nbsp;Aswath Damodaran, professor at NYU Stern School of Business who said Uber is <a href=\"http:\/\/www.cnbc.com\/2015\/10\/16\/so-how-much-is-uber-really-worth.html\">worth less<\/a> than half as much as investors think or just $23.4 billion instead of $51 billion. He cited&nbsp;increased competition from serious players as a major issue.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/uber-bmw-7-test-drive.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2015\/10\/uber-bmw-7-test-drive-thumb-500x374-14735.png\" alt=\"uber-bmw-7-test-drive.png\" width=\"500\" height=\"374\" \/><\/a><\/p>\n<p>One wonders however if the company&#8217;s latest business model has been factored in &#8211; the Uber test drive. BMW has an exclusive deal with the taxi disruptor allowing you to enter the&nbsp;Exclusive Promo Code: <strong>BMWNYCVMZP8FTHUE. <\/strong>According to the company, you then request the &ldquo;7 SERIES&rdquo; option on 10\/17 and 10\/18 between 10am&ndash;6pm.<\/p>\n<p>Requests must be made within the&nbsp;<a href=\"http:\/\/click.email.bmwusa.com\/t\/eccbDeBJ0TL~QEG47FACxLX0la4R5DY2IZwaaaaTJzBLCCILua?s=30~1333y332z3y3y3@z~7-y&#038;g=hlicfgl_cmn.aqk&#038;n=a&#038;z=&#038;p=PWE\" target=\"_blank\" rel=\"noopener noreferrer\">coverage zone<\/a>&nbsp;which includes parts<a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/BMW_UBER_COVERAGE_NYC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"mt-image-right\" style=\"float: right; margin: 0 0 20px 20px;\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2015\/10\/BMW_UBER_COVERAGE_NYC-thumb-384x230-14737.jpg\" alt=\"BMW_UBER_COVERAGE_NYC.jpg\" width=\"384\" height=\"230\" align=\"right\" \/><\/a> of New York and New Jersey. Even though I am outside the coverage area, located in Norwalk, CT &#8211; when I entered the promo code into my phone, it told me a vehicle would arrive in 7 minutes. It wasn&#8217;t clear however if I was getting a Bavarian chariot or just a &#8220;regular&#8221; Uber vehicle. You see, I cancelled the reservation in order to continue this diligent writing assignment. Moreover, I am obviously one day early.<\/p>\n<p>BMW goes on to tell you demand will be high and your 30 minute max test drive may not be possible if no cars are available.<\/p>\n<p>There was a time in this country when new car roll outs attracted people to <a href=\"http:\/\/www.autonews.com\/article\/20111031\/CHEVY100\/310319983\/old-stores-old-stories:-how-chevys-earliest-dealers-started-and\">dealerships<\/a> droves. Thanks to the internet and Uber, new cars can be unveiled at your doorstep.<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/ford-1919.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2015\/10\/ford-1919-thumb-500x357-14739.png\" alt=\"ford-1919.png\" width=\"500\" height=\"357\" \/><\/a><\/p>\n<p>Could that make Uber worth at least a few dollars more than the professor imagined?&nbsp;<img decoding=\"async\" title=\"smiley-cool\" src=\"http:\/\/blog.tmcnet.com\/mt-static\/plugins\/TinyMCE\/lib\/jscripts\/tiny_mce\/plugins\/emotions\/img\/smiley-cool.gif\" border=\"0\" alt=\"smiley-cool\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This morning CNBC interviewed valuation expert&nbsp;Aswath Damodaran, professor at NYU Stern School of Business who said Uber is worth less than half as much as investors think or just $23.4 billion instead of $51 billion. He cited&nbsp;increased competition from serious players as a major issue. One wonders however if the company&#8217;s latest business model has<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,175],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/13382"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=13382"}],"version-history":[{"count":1,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/13382\/revisions"}],"predecessor-version":[{"id":18615,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/13382\/revisions\/18615"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=13382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=13382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=13382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}