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<\/figure>\n\n\n\nTwilio CMO Sara Varni on\nConversations <\/strong><\/p>\n\n\n\n A company\u2019s mobile app will become less relevant as brands\nmake themselves available on the communication channels where consumers already\nexist – email and messaging in particular. According to recent research from\nTwilio, only 12% of global consumers want to be reached via a company\u2019s mobile\napp.<\/p>\n\n\n\n “Consumers will be more loyal to brands who let them choose how to interact. This means the option to choose the content of the communication they get, the channel on which they receive it, and the ability to opt-out. Recent research from Twilio shows that 7 out of 10 consumers will reward brands for communicating with them in the ways they prefer.”<\/p>\n\n\n\n Twilio Principal Product\nManager of AI\/ML, Jay Gurudevan on AI <\/strong><\/p>\n\n\n\n AI and ML are a natural fit for stopping illegal robocalls, continuing to improve cybersecurity, and identifying and blocking online disinformation. Much of what is happening with regard to illegal robocalls, cybersecurity, and online disinformation, is the result of automation. Machines can analyze information faster, react quicker, and engage at a scale larger than humans ever could. <\/p>\n\n\n\n We\u2019ll see more enterprise and businesses leverage AI tools\nand automated communication to better understand the entire customer journey. As\nconsumers become more comfortable interacting with AI agents, Natural Language\nProcessing – the area of machine learning that allows humans and computers to\ncommunicate – will become more accurate and advanced and implementation will\nexpand. <\/p>\n\n\n\n “As enterprises embark on their transformation to\nbecome AI-first companies, a strategy focused on augmenting current systems and\nprocesses with AI vs. fully replacing them, will win.”<\/p>\n\n\n\n Twilio SendGrid VP of Industry\nRelations on the Evolution of the Inbox<\/strong><\/p>\n\n\n\n The internet will welcome over one billion new internet users by 2022. Another billion users represent a target-rich environment for cybercriminals that will use every means at their disposal to compromise their PII for the purposes of fraud. With this said, email will continue to be the most basic and foundational identifier on the internet because its reach connects today\u2019s users and will connect tomorrow\u2019s users as more of the world comes online.<\/p>\n\n\n\n Email authentication will become increasingly more important\nin maintaining the health of the inbox ecosystem, protecting brands from\nspoofing and phishing and preventing phishing attacks. However, the need to\nenable and align email authentication will present new branding opportunities\nfor legitimate senders. As Brand Indicators for Message Identification (BIMI)\nmoves from limited testing and development into general availability it will\ngive senders the ability to publish logos in DNS and have them displayed in\nemail clients around the world that validate their email authentication. <\/p>\n\n\n\n The interactive inbox will only be possible for brands that authenticate their email\u2014creating more interactive experiences using things such as BIMI, Schema and Amp for Email require senders to differentiate their mail traffic from spammers. Since brands will want to take advantage of increased visibility in the inbox through BIMI, they will be one step closer to take advantage of AMP. <\/p>\n\n\n\n See the only UCaaS and Collaboration vendors that matter <\/a>at the <\/strong>ITEXPO<\/strong><\/a> #TECHSUPERSHOW<\/strong>:<\/p>\n\n\n\n Cisco, Google, IBM, 8\u00d78, ClearlyIP, Comcast Business, BlueJeans, CoreDial, Dell, Edify, Epygi, FreeSWITCH, Grandstream, Intrado, West, Konftel, Martello, NetSapiens, OOMA, Oracle, OpenVox, Peerless Network, Phone Sentry, Phone.com, Polycom, QuestBlue, RingByName, Sangoma, SingTel, Spracht, Sprint, Tallac, Telarus, TCG, Teledynamics, Teli, Telinta, Telispire, Telstra, Unified Office, Vital PBX, VoIP Supply, VoIP.MS, Windstream, XCALY, XORCOM, Yealink, Yubox, and ZYCOO. Full List.<\/strong><\/a><\/p>\n\n\n\n Join others with $8.5B+ in IT buying power who plan 2020 budgets! Including 3,000+ resellers!<\/strong><\/p>\n\n\n\n A unique experience with a collocated Future of Work Expo<\/a>, SD-WAN Expo<\/a>, and MSP Expo<\/a>\u2026<\/p>\n\n\n\n![\"\"](\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2019\/12\/sendgrid.png\")
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