{"id":16691,"date":"2020-03-04T19:15:49","date_gmt":"2020-03-05T00:15:49","guid":{"rendered":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/?p=16691"},"modified":"2022-10-14T18:26:52","modified_gmt":"2022-10-14T22:26:52","slug":"broadvoice-unifies-acquisitions-and-grows-ecosystem","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/unified-communications\/broadvoice-unifies-acquisitions-and-grows-ecosystem.html","title":{"rendered":"Broadvoice Unifies Acquisitions and Grows Ecosystem"},"content":{"rendered":"\n<p>There is a lot going on at Broadvoice. Last week we broke the news about some exciting new additions:<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:6638851966929776640\" height=\"1111\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe>\n\n\n\n<p>For more context, <a href=\"https:\/\/www.tmcnet.com\/channels\/business-voip\/columnist.aspx?id=100007&amp;nm=Tracey%20E.%20Schelmetic\">Tracey E. Schelmetic<\/a> on our sister site <a href=\"https:\/\/www.tmcnet.com\/channels\/business-voip\/\">Business VoIP<\/a> Sponsored by <a href=\"https:\/\/www.nextiva.com\/products\/cloud-phone-system.html\">Nextiva <\/a>went into some <a href=\"http:\/\/www.tmcnet.com\/channels\/business-voip\/articles\/444672-uc-communications-company-broadvoice-creates-three-new-channel.htm\">detail<\/a>.<\/p>\n\n\n\n<p>Now, the company has announced a few new moves determined to help them unify their past acquisitions and connect to ecosystems that will fuel their future growth.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"108\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/broadvoice-new-logo-030520.png\" alt=\"\" class=\"wp-image-16695\"\/><\/figure>\n\n\n\n<p>The UCaaS and SIP trunking provider just launched of a new corporate brand identity, redesigned logo and website. These changes come at a time of growth and transformation for the company, which is integrating recent acquisitions, expanding its product portfolio, and renewing its commitment to providing the industry\u2019s best service culture experience and empowering customers to have meaningful interactions.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Jim-Murphy.jpg\" alt=\"\" class=\"wp-image-16692\" width=\"400\" height=\"400\" srcset=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Jim-Murphy.jpg 400w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Jim-Murphy-90x90.jpg 90w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Jim-Murphy-300x300.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption> Broadvoice CEO Jim Murphy <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u201cTechnology has redefined human interactions,\u201d said Broadvoice CEO Jim Murphy. \u201cDevice-based communication makes it easier to work remotely and be productive, but that comes at the expense of the spontaneous human moments that build real and meaningful connections. We\u2019re doing our best to rekindle those moments with intuitive technology and a high-touch customer experience even as we scale.\u201d <\/p>\n\n\n\n<p>Broadvoice\u2019s UCaaS business has grown significantly over the last few years, doubling revenue and employees. In 2017,&nbsp;<a href=\"http:\/\/www.tmcnet.com\/channels\/business-voip\/articles\/431343-broadvoice-buys-xbp-its-flexible-business-voip-proprietary.htm\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Broadvoice acquired XBP Inc.,<\/a>&nbsp;a software development company with proprietary technology that\u2019s now the foundation for the flagship Broadvoice b-hive cloud communications platform. In 2018, the company also acquired&nbsp;<a href=\"https:\/\/www.ucnetworkmanagement.com\/topics\/ucnetworkmanagement\/articles\/438999-broadvoice-buys-yiptel.htm\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">YipTel, a Utah-based UCaaS provider<\/a>, to accelerate the company\u2019s ability to serve upper small and medium businesses (SMBs), midmarket companies and targeted verticals.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Marisa-Freeden.jpg\" alt=\"\" class=\"wp-image-16693\" width=\"350\" height=\"350\" srcset=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Marisa-Freeden.jpg 500w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Marisa-Freeden-90x90.jpg 90w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Marisa-Freeden-300x300.jpg 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><figcaption> Marisa Freeden, Vice President of Brand Experience at Broadvoice <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u201cOur acquisitions of XBP\nand YipTel have helped to fuel our strategic growth in the last few years,\u201d\nsaid Marisa Freeden, Vice President of Brand Experience at Broadvoice. \u201cWe\u2019ve\nnow fully integrated their technology, processes and talent under the\nBroadvoice banner, and we\u2019re retiring those brands. It\u2019s time to develop a\ncollective identity that represents the next era for Broadvoice.\u201d<\/p>\n\n\n\n<p>&#8220;We&#8217;ve always taken a personal approach to the way we do business,\u201d said Freeden. \u201cOur partners and customers know our people; they know our executive team; they know that we are just a text or phone call away and that we are care. That\u2019s the essence of our culture. We recognize that as we\u2019ve become a larger organization, we need to capture that spirit as part of our brand strategy so we can continue to deliver a holistic experience for our partners and their customers,&#8221; said Freeden.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Broadvoice-Salesforce-CTI.png\" alt=\"\" class=\"wp-image-16694\" width=\"514\" height=\"259\" srcset=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Broadvoice-Salesforce-CTI.png 1920w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Broadvoice-Salesforce-CTI-768x388.png 768w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Broadvoice-Salesforce-CTI-1536x775.png 1536w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><figcaption>Broadvoice CTI Integration with Salesforce<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Broadvoice-Team-2-1125x694.jpeg\" alt=\"\" class=\"wp-image-16712\" width=\"397\" height=\"245\"\/><\/figure><\/div>\n\n\n\n<p>Broadvoice is serious\nabout its brand strategy. The company already has invested in realizing its\nbrand promise to deliver \u201cBrilliant Experiences with Every Interaction\u201d with changes\nto its operational organization under the leadership of new Chief Operating\nOfficer Herb Pyles as well as strategies for platform growth and innovation\nwith George Mitsopoulos in the new role of Chief Product Officer. Streamlined\ncustomer onboarding and service delivery are 2020 objectives along with several\nmajor initiatives to expand the Broadvoice product portfolio, including b-hive\nintegrations with Salesforce and Microsoft Teams.<\/p>\n\n\n\n<p>\u201cWe didn\u2019t reinvent Broadvoice with this new brand; we solidified our core values, so that we can consistently deliver brilliant experiences to our partners and customers as we transition to the next chapter for Broadvoice,\u201d said Freeden.<\/p>\n\n\n\n<p><strong>See the ONLY Contact Center, Tech and Communications companies that&nbsp;<a href=\"https:\/\/www.itexpo.com\/east\/exhibitor-list.aspx\">matter&nbsp;<\/a>at the&nbsp;<\/strong><a href=\"http:\/\/www.itexpo.com\/\"><strong>ITEXPO<\/strong><\/a><strong>&nbsp;#TECHSUPERSHOW<\/strong>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>This Event has been&nbsp;<a href=\"https:\/\/www.itexpo.com\/east\/testimonials.aspx\">called the&nbsp;<strong>BEST SHOW in 5 YEARS<\/strong>&nbsp;and the&nbsp;<strong>Best TECHNOLOGY EVENT of 2020<\/strong><\/a>.<\/p><\/blockquote>\n\n\n\n<p>2020 participants included: Amazon, Cisco, Google, IBM, ClearlyIP, Avaya, Vonage, 8\u00d78, Comcast Business, BlueJeans, CoreDial, Dell, Edify, Epygi, FreeSWITCH, Grandstream, Granite,&nbsp;Intrado, Frontier Business, Fujitsu, Jenne, West, Konftel, Intelisys, Martello, NetSapiens, OOMA, Oracle, OpenVox, Peerless Network, Phone Sentry, Phone.com, Poly, QuestBlue, RingByName, Sangoma, SingTel, Spracht, Spectrum, Sprint, Tallac, Tech Data, Telarus, TCG, Teledynamics, Teli, Telinta, Telispire, Telstra, TransNexus, Unified Office, Vital PBX, VoIP Supply, Voxbone, VoIP.MS, Windstream, XCALY, XORCOM, Yealink, Yubox, and ZYCOO.&nbsp;<a href=\"https:\/\/www.itexpo.com\/east\/exhibitor-list.aspx\"><strong>Full List.<\/strong><\/a><\/p>\n\n\n\n<p><strong>Join 8K others with $25B+ in IT buying power who plan 2021 budgets! Including 3,500+ resellers!<\/strong><\/p>\n\n\n\n<p>A unique experience with a collocated&nbsp;<a href=\"http:\/\/www.futureofworkexpo.com\/\">Future of Work Expo<\/a>,&nbsp;<a href=\"http:\/\/www.sdwanexpo.com\/\">SD-WAN Expo<\/a>,&nbsp;and&nbsp;<a href=\"http:\/\/www.mspexpo.com\/\">MSP Expo<\/a>\u2026<\/p>\n\n\n\n<p>June 22-25, 2021, Miami&nbsp;<a href=\"https:\/\/www.itexpo.com\/east\/registration.aspx\">Register now<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ITEXPO 2020 Intro 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sZ8nZlOb5Hg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"694\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/02\/ITEXPO-TECHSUPERSHOW-2020-1-collage2020-2-1000x694.jpg\" alt=\"\" class=\"wp-image-16500\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>There is a lot going on at Broadvoice. Last week we broke the news about some exciting new additions: For more context, Tracey E. Schelmetic on our sister site Business VoIP Sponsored by Nextiva went into some detail. Now, the company has announced a few new moves determined to help them unify their past acquisitions<\/p>\n","protected":false},"author":44,"featured_media":16698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[177],"tags":[2733,2475,284,1932,1362,2215,1697],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/16691"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=16691"}],"version-history":[{"count":5,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/16691\/revisions"}],"predecessor-version":[{"id":16803,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/16691\/revisions\/16803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media\/16698"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=16691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=16691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=16691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}