{"id":16847,"date":"2020-03-16T21:05:11","date_gmt":"2020-03-17T01:05:11","guid":{"rendered":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/?p=16847"},"modified":"2022-10-14T18:26:50","modified_gmt":"2022-10-14T22:26:50","slug":"proxy-gets-42m-for-innovative-mobile-phone-physical-security-solution","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/security\/proxy-gets-42m-for-innovative-mobile-phone-physical-security-solution.html","title":{"rendered":"Proxy Gets $42M For Innovative Mobile Phone Physical Security Solution"},"content":{"rendered":"\n<p>Physical security in business is obviously less glamorous and scaleable than cloud, cybersecurity or software because it doesn&#8217;t scale as easily. Software can be written once and sold to nearly infinite companies without any additional investment.<\/p>\n\n\n\n<p>Physical security implies hardware and installation. Very unlike software which can scale rapidly.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Proxy in 1 Minute\" src=\"https:\/\/player.vimeo.com\/video\/398084226?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Still, <a href=\"http:\/\/www.tmcnet.com\/query\/SearchResults.aspx?searchstring=proxy&amp;type=anywords&amp;stem=True&amp;phonic=False&amp;fuzzy=0&amp;feeds=True&amp;area=0&amp;sort=date\">Proxy<\/a>, provider of digital identities for the physical world, announced today that it has <a href=\"https:\/\/www.tmcnet.com\/usubmit\/2020\/03\/16\/9115856.htm\">raised a $42M Series B funding round<\/a> led by Scale Venture Partners with participation from existing investors Kleiner Perkins and Y Combinator and new investors Silicon Valley Bank and West Ventures. Proxy is already in use by 60+ companies and thousands of people across the globe, from the US and UK to Australia and Japan. The financing will fuel a rapid expansion of Proxy\u2019s breakthrough technology set and catalyze international growth across Asia, Europe, and North America.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"359\" height=\"359\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Alex-Niehenke.jpg\" alt=\"\" class=\"wp-image-16850\" srcset=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Alex-Niehenke.jpg 359w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Alex-Niehenke-90x90.jpg 90w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Alex-Niehenke-300x300.jpg 300w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><figcaption> Alex Niehenke, Partner at Scale Venture Partners <\/figcaption><\/figure><\/div>\n\n\n\n<p>The solution encompasses a Bluetooth-based n identity signal, dashboard, connector, SDK and API. It can be used for businesses as well as commercial real estate. <\/p>\n\n\n\n<p>Proxy\u2019s identity signal, emitted from a smartphone, gives people frictionless access to any space or device, similar to a universal single sign-on for the physical world. Headquartered in San Francisco, the company has already expanded its international operations with the recent opening of offices in New York, Chicago, Shanghai, Taipei and Sydney to serve its exploding customer base in those regions, with additional offices planned for Europe and Asia in 2020. The company is also hiring for its growing engineering, marketing, and customer success teams.<\/p>\n\n\n\n<p>\u201cYou can\u2019t have a conversation with Proxy\u2019s founders and customers and not come away completely excited about the potential for this technology,\u201d said Alex Niehenke, Partner at Scale Venture Partners. \u201cThere are so many applications &#8211; Proxy is already seeing great success in commercial real estate and has really just scratched the surface in terms of what can be done with identity signals.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Denis-Mars-headshot.jpg\" alt=\"\" class=\"wp-image-16854\" width=\"348\" height=\"347\" srcset=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Denis-Mars-headshot.jpg 1206w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Denis-Mars-headshot-90x90.jpg 90w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Denis-Mars-headshot-768x766.jpg 768w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/03\/Denis-Mars-headshot-300x300.jpg 300w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><figcaption> Denis Mars, Co-Founder and CEO of Proxy <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u201cIt\u2019s fantastic to see the enthusiasm commercial real estate and enterprises have for creating new experiences with identity signals,\u201d said Denis Mars, Co-Founder and CEO of Proxy. \u201cWith this new round, we\u2019re going to double down on transforming the workplace experience and begin expanding into new verticals. We\u2019re turning Proxy into the de facto digital identification technology for the physical world and look forward to working with Scale and our other investors to do so.\u201d<\/p>\n\n\n\n<p>Today, Proxy provides people with frictionless mobile access throughout secured buildings and gives users the ability to completely personalize their workplace experiences. They are positioning to become the standard for physical world identity verification and service personalization across industries such as ride-sharing, commercial and public transportation, hospitality, and entertainment. The company says people own their Proxy ID and unique identity signal and their data can never be sold or exploited by marketers.<\/p>\n\n\n\n<p>The idea is intriguing and the applications are pretty incredible. Assuming one day we can leave our virus-free homes and enter the workplace again, we expect great things from the company.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>This Event has been&nbsp;<a href=\"https:\/\/www.itexpo.com\/east\/testimonials.aspx\">called the&nbsp;<strong>BEST SHOW in 5 YEARS<\/strong>&nbsp;and the&nbsp;<strong>Best TECHNOLOGY EVENT of 2020<\/strong><\/a>.<\/p><\/blockquote>\n\n\n\n<p><strong>Join 8K others with $25B+ in IT buying power who plan 2021 budgets! Including 3,500+ resellers!<\/strong><\/p>\n\n\n\n<p>The<strong>&nbsp;<\/strong><a href=\"http:\/\/www.itexpo.com\/\"><strong>ITEXPO<\/strong><\/a><strong>&nbsp;#TECHSUPERSHOW<\/strong>: a unique experience with a collocated&nbsp;<a href=\"http:\/\/www.futureofworkexpo.com\/\">Future of Work Expo<\/a>,&nbsp;<a href=\"http:\/\/www.sdwanexpo.com\/\">SD-WAN Expo<\/a>,&nbsp;and&nbsp;<a href=\"http:\/\/www.mspexpo.com\/\">MSP Expo<\/a>\u2026<\/p>\n\n\n\n<p>June 22-25, 2021, Miami&nbsp;<a href=\"https:\/\/www.itexpo.com\/east\/registration.aspx\">Register now<\/a>&nbsp;and you could win a Tesla on Feb 12th.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ITEXPO 2020 Intro 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sZ8nZlOb5Hg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"694\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/02\/ITEXPO-TECHSUPERSHOW-2020-1-collage2020-2-1000x694.jpg\" alt=\"\" class=\"wp-image-16500\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Physical security in business is obviously less glamorous and scaleable than cloud, cybersecurity or software because it doesn&#8217;t scale as easily. Software can be written once and sold to nearly infinite companies without any additional investment. Physical security implies hardware and installation. Very unlike software which can scale rapidly. Still, Proxy, provider of digital identities<\/p>\n","protected":false},"author":44,"featured_media":16849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156],"tags":[2782,2783,2784,2781,226],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/16847"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=16847"}],"version-history":[{"count":3,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/16847\/revisions"}],"predecessor-version":[{"id":16855,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/16847\/revisions\/16855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media\/16849"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=16847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=16847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=16847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}