{"id":17117,"date":"2020-04-06T06:00:00","date_gmt":"2020-04-06T10:00:00","guid":{"rendered":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/?p=17117"},"modified":"2022-10-14T18:26:48","modified_gmt":"2022-10-14T22:26:48","slug":"sonicwall-empowers-mssps-with-enhanced-managed-security-services-program","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/security\/sonicwall-empowers-mssps-with-enhanced-managed-security-services-program.html","title":{"rendered":"SonicWall Empowers MSSPs with Enhanced Managed Security Services Program"},"content":{"rendered":"\n<p><a href=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/?s=sonicwall\">SonicWall <\/a>today unveiled an enhanced version of its SecureFirst Managed Security Service Provider (MSSPs) Program to provide the licensing models, resources and tools needed to help MSSPs profitably scale and accelerate their managed security services business, leveraging SonicWall\u2019s award-winning technology.<\/p>\n\n\n\n<p>Last December we broke the news on the company&#8217;s <a href=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/msp\/new-sonicwall-mssp-security-offerings.html\">new MSSP security offerings<\/a> &#8211; today&#8217;s news builds on what we reported.<\/p>\n\n\n\n<p>Built on the <a href=\"http:\/\/www.tmcnet.com\/query\/SearchResults.aspx?searchstring=sonicwall&amp;type=anywords&amp;stem=True&amp;phonic=False&amp;fuzzy=0&amp;feeds=False&amp;area=0&amp;sort=date\">SonicWall <\/a>SecureFirst Partner Program, the enhanced three-tiered MSSP program offers benefits such as flexible pricing options, tailored premier technical support access, access to MSSP field sales and technical specialists, increased access to co-marketing funds as well as specialization training and assessments for sales and technical staff.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/04\/Luca-Taglioretti.jpg\" alt=\"\" class=\"wp-image-17122\" srcset=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/04\/Luca-Taglioretti.jpg 600w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/04\/Luca-Taglioretti-90x90.jpg 90w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/04\/Luca-Taglioretti-300x300.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption> SonicWall Vice President, Global MSSP &amp; Carrier Sales, Luca Taglioretti <\/figcaption><\/figure>\n\n\n\n<p>\u201cThe explosion of exposure points has not only increased the\nattack surface area of organizations, it has also taxed IT departments that\nincreasingly call upon MSSPs to help mitigate the rapidly growing threat\nvolume,\u201d said SonicWall Vice President, Global MSSP &amp; Carrier Sales, Luca\nTaglioretti. \u201cWe\u2019re combining our 28 years of experience, data and technology\nwith our partner-led culture to deliver the next round of enhancement to our\nMSSP program. We want to give participating partners, both regionally and\nglobally, a competitive edge.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>Taglioretti added, \u201cDue to the unprecedented need to quickly and\nefficiently deploy security to rapidly expanding remote workforces, SonicWall\nwill include its Secure Mobile Access (SMA) solution for MSSPs, allowing\nmanaged security service providers to swiftly deploy and scale on-demand\nsecurity and connectivity at costs based on the number of concurrent users.\u201d<\/p>\n\n\n\n<p>Specific to the MSSP program tiers \u2014 MSSP Protect, MSSP Powered,\nMSSP Powered Plus \u2014 partners will be offered new program benefits including:<\/p>\n\n\n\n<ul><li>Expanded annual and monthly pricing model licenses<\/li><li>Aggressive volume-based pricing based on assets under management<\/li><li>Priority access to Premier Support tier 3 engineers<\/li><li>Increased access to MDF, including      accruals for Powered Plus partners<\/li><li>Support from a new and expanding MSSP strategic account management team, globally<\/li><li>Addition of Secure Mobile Access  (SMA) to MSSP portfolio<\/li><\/ul>\n\n\n\n<p>Participating MSSPs will continue to be required to meet annual\nrevenue requirements, have an operating NOC or SOC with Help Desk L1\/L2 support\ncapabilities, as well as sales and technical staffing criteria. Authorized\nMSSPs will need to be established in the SecureFirst program at the Silver\nlevel or above.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"337\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/04\/HoJin-Kim.jpg\" alt=\"\" class=\"wp-image-17124\" srcset=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/04\/HoJin-Kim.jpg 337w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/04\/HoJin-Kim-90x90.jpg 90w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/04\/HoJin-Kim-300x300.jpg 300w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/><figcaption> SonicWall Vice President, Global Channel Sales, HoJin Kim <\/figcaption><\/figure><\/div>\n\n\n\n<p>\u201cThese enhancements to our MSSP program are aimed at bringing\nvalue to participating partners in the areas of flexible pricing options including\nmonthly subscriptions, simplified operations through our automation tools,\npriority technical support access and go-to-market collaboration,\u201d said\nSonicWall Vice President, Global Channel Sales, HoJin Kim. \u201cSonicWall is\nperfectly poised to help MSSPs looking to expand their managed security\npractice lead in the market and drive enhanced scalability and profits.\u201d<\/p>\n\n\n\n<p>Created in 2016, the SonicWall SecureFirst Partner Program now includes over 20,500 partners worldwide. In addition to receiving real-time cyber threat intelligence, participants also receive education regarding today\u2019s threats and the SonicWall solutions that address them through SonicWall University.<\/p>\n\n\n\n<p>The program provides an accreditation and certification capability that significantly increases partners\u2019 effectiveness and success rate. To date, more than 285,000 hours of training \u2014 or almost 7,000 weeks \u2014 have been completed and over 575,000 successful exams administered.<\/p>\n\n\n\n<p>We had an exclusive interview with  HoJin Kim presented below:<\/p>\n\n\n\n<p><strong>Why should MSPs choose SonicWall? <\/strong><\/p>\n\n\n\n<p>As the threat landscape continues to evolve there\u2019s been an explosion of exposure points that have increased organizations&#8217; attack surface area. This has not only made more organizations vulnerable to cybercriminals but has also taken a toll on IT departments that are increasingly turning to MSSPs to help mitigate potential attacks.    <\/p>\n\n\n\n<p>After being in close communications with our MSSP partners, we\u2019ve been working around the clock to develop a strong program layered in with our highly successful SecureFirst partner program that caters to the specific needs of over 20,000 current partners around the world. Based on the conversations with our partners we\u2019ve developed 4 Pillars of Value within SonicWall\u2019s MSSP Program, which include: <\/p>\n\n\n\n<ol><li>Flexible Pricing Options<ul><li>Flexible pricing options, that match the way MSSPs do business<\/li><li>Volume discounts based on program tier<\/li><li>Lowest tiered pricing for Powered + tier<\/li><li>Exclusive access to monthly and annual subscription pricing<\/li><\/ul><\/li><li>Simplified Operations<ul><li>Automated provisioning, billing and license management (MySonicWall Myworkspace)<\/li><li>Unified visibility across customers\u2019 security environment (Capture Client Platform)<\/li><li>Pre-defined threat analytics, reporting and workflows (MySonicWall Myworkspace)<\/li><\/ul><\/li><li>Priority Technical Support<ul><li>Direct access to Level 3 technical support engineers<\/li><li>Dedicated Services Account Manager (SAM) for Powered+ tier<\/li><li>Access to support Knowledgebase<\/li><\/ul><\/li><li>Go-to-Market Collaboration<ul><li>Assigned account manager and sales engineer, for partner development and co-selling<\/li><li>Assigned Solution Architect for Powered+ tier only<\/li><li>MSSP-specific training for sales and technical staff<\/li><li>No-conflict co-selling<\/li><li>Deal Registration<\/li><li>Access to proposal-based MDF<\/li><li>5% accrued MDF for Powered + tier  <\/li><\/ul><\/li><\/ol>\n\n\n\n<p><strong>How important is the channel to SonicWall? <\/strong><\/p>\n\n\n\n<p>Everyday security threats are becoming increasingly sophisticated and organizations are looking for proactive ways to secure their IT environments. Whether their environment is in the cloud, on-premise or hybrid, organizations look to MSSPs to provide the best-in-class security to protect their business and mitigate future risk.<br>       <br>With more than 28 years defending small and medium-sized businesses against the ever-evolving threat landscape we want to ensure that every company has access to the right cybersecurity resources for its unique business needs. With this mindset, being 100% channel oriented, our channel program has become a core program at SonicWall as it\u2019s an additional channel we can offer to ensure organizations of all sizes are able to defend themselves from the ever-evolving threat landscape.     <br>       <\/p>\n\n\n\n<p><strong>Besides offering products, how can you help MSPs grow? <\/strong><\/p>\n\n\n\n<p>After talking with our partners about the challenges they\u2019re facing in the industry we\u2019ve built a program that offers them the support and service capabilities that they need in order to run a successful business. One of the key services we\u2019re now providing MSSPs is priority support access. Through this service, our partners have a formalized and more robust channel to get assistance for their specific needs. <br>       <br> Additionally, we\u2019ve seen that a lot of our partners today have mixed business models, which changes the manner in which our partners manage their business. Knowing this we\u2019re offering our partners flexible pricing. By offering monthly and different pricing options our partners are able to add more operational efficiencies that align with their unique business models. Through more flexibility and personalized options through our new services we\u2019re able to create more effective and simple ways for our MSSPs to do business which will help propel them forward and ultimately better serve the end-users.     <br>       <\/p>\n\n\n\n<p><strong>What is your biggest competitive threat?<\/strong><\/p>\n\n\n\n<p>Participant partners, in addition to receiving real-time cyber threat intelligence, also receive education regarding today\u2019s threats and the SonicWall solutions that address them through SonicWall University. The program provides an accreditation and certification capability that significantly increases partners\u2019 effectiveness and success rate. To date, more than 285,000 hours of training \u2014 or almost 7,000 weeks \u2014 have been completed and over 575,000 successful exams administered.<\/p>\n\n\n\n<p><strong>What\u2019s next for SonicWall? <\/strong><\/p>\n\n\n\n<p>In terms of our MSSP program, we plan to continue expanding the program to offer our partners the services they need. With service being the main component for MSSP, SonicWall wants to ensure that we\u2019re able to provide our partners with customized services that apply to each partner&#8217;s personalized business needs. Our team has already begun to work on some exciting expansions to our program so look out for more additions to come throughout the next year. <\/p>\n\n\n\n<p><strong>See the only cybersecurity and BCDR vendors that&nbsp;<a href=\"https:\/\/www.itexpo.com\/east\/exhibitor-list.aspx\">matter&nbsp;<\/a>at the&nbsp;<\/strong><a href=\"http:\/\/www.itexpo.com\/\"><strong>ITEXPO<\/strong><\/a><strong>&nbsp;#TECHSUPERSHOW.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>This Event has been&nbsp;<a href=\"https:\/\/www.itexpo.com\/east\/testimonials.aspx\">called the&nbsp;<strong>BEST SHOW in 5 YEARS<\/strong>&nbsp;and the&nbsp;<strong>Best TECHNOLOGY EVENT of 2020<\/strong><\/a>.<\/p><\/blockquote>\n\n\n\n<p><strong>Join others with $25B+ in IT buying power who plan 2020 budgets! Including 3,500+ resellers!<\/strong><\/p>\n\n\n\n<p>It is the must-attend MSSP event!<\/p>\n\n\n\n<p>A unique experience with a collocated&nbsp;<a href=\"http:\/\/www.iotevolutionexpo.com\/\">IoT Evolution Expo<\/a>,&nbsp;<a href=\"https:\/\/www.theblockchainevent.com\/\">Blockchain Event<\/a>,&nbsp;<a href=\"http:\/\/www.sdwanexpo.com\/\">SD-WAN Expo<\/a>,&nbsp;and&nbsp;<a href=\"http:\/\/www.mspexpo.com\/\"><strong>MSP Expo<\/strong><\/a>\u2026<\/p>\n\n\n\n<p> June 22-25, 2021, Miami\u00a0<a href=\"https:\/\/www.itexpo.com\/east\/registration.aspx\">Register now<\/a>\u00a0and you could win a\u00a0<strong><a href=\"https:\/\/www.itexpo.com\/east\/giveaways.aspx\">Tesla\u00a0<\/a><\/strong>on Feb 12th. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ITEXPO 2020 Intro 2\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sZ8nZlOb5Hg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>SonicWall today unveiled an enhanced version of its SecureFirst Managed Security Service Provider (MSSPs) Program to provide the licensing models, resources and tools needed to help MSSPs profitably scale and accelerate their managed security services business, leveraging SonicWall\u2019s award-winning technology. Last December we broke the news on the company&#8217;s new MSSP security offerings &#8211; today&#8217;s<\/p>\n","protected":false},"author":44,"featured_media":17120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156],"tags":[1796,278,1818,2041,226],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/17117"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=17117"}],"version-history":[{"count":8,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/17117\/revisions"}],"predecessor-version":[{"id":17131,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/17117\/revisions\/17131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media\/17120"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=17117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=17117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=17117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}