Why is this important?<\/p>\n\n\n\n
Often, an article will link to another article for support and force the reader to read the linked article looking for the text in context or to do a search for the text in question. This takes time and dissuades readers from clicking.<\/p>\n\n\n\n
Now, links to text can lead the reader directly to the supporting information, allowing for more rapid context, understanding and clarity.<\/p>\n\n\n\n
To give you an idea of how this works, Tapcart raised <\/a>$10 million in Series A funding a month ago. The CEO Eric Netsch praised his team<\/a> in a press release.<\/p>\n\n\n\n When you click on the second link above, you see the text in question highlighted:<\/p>\n\n\n\n You can see – rather than include the full quote, the writer can summarize the thoughts and allow the reader to investigate quickly if they are so inclined.<\/p>\n\n\n\n This is a far-faster way to absorb information and as we are constantly bombarded with ever-more information, anything that speeds the process of absorption up is welcome.<\/p>\n\n\n\n This works with many but not all browsers, Safari and Firefox are not onboard<\/a> yet. Also, there may be some uses when linking with Twitter<\/a>. Don’t worry though – these browsers will just link to the top of the page – as links did before this extension came out.<\/p>\n\n\n\n You can also link to multiple text areas on a page using an & to separate<\/a>. This needs to be done manually though. We tried it <\/a>– basically, you just need to use the extension more than once and copy and paste the end of the URL starting with “text=”.<\/p>\n\n\n\n For more check out The Verge<\/a> and the web.dev blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" What has got to be a dream for writers, communicators, marketers and salespeople – this new extension from Google allows direct linking to specific web page text… Not just the page itself but the actual specific text on a web page. It is called Link to text Fragment. Why is this important? Often, an article<\/p>\n","protected":false},"author":44,"featured_media":17578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/17576"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=17576"}],"version-history":[{"count":2,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/17576\/revisions"}],"predecessor-version":[{"id":17581,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/17576\/revisions\/17581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media\/17578"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=17576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=17576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=17576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/06\/Link-to-Text-Fragment-1170x694.jpg\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2020\/06\/Link-to-Text-Fragment-highlight-2-areas.jpg\")
<\/figure>\n\n\n\n