{"id":23110,"date":"2025-07-08T21:30:34","date_gmt":"2025-07-09T01:30:34","guid":{"rendered":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/?p=23110"},"modified":"2025-07-08T21:30:34","modified_gmt":"2025-07-09T01:30:34","slug":"pendo-acquires-forwrd-ai-to-embed-predictive-analytics-into-product-experience-platform","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/ai\/pendo-acquires-forwrd-ai-to-embed-predictive-analytics-into-product-experience-platform.html","title":{"rendered":"Pendo Acquires Forwrd.ai to Embed Predictive Analytics into Product Experience Platform"},"content":{"rendered":"\n<p><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul>\n<li>Pendo has acquired Forwrd.ai, a no-code predictive analytics startup based in Israel, to launch a new feature suite called Pendo Predict.<\/li>\n\n\n\n<li>Pendo Predict enables teams to forecast churn, prioritize leads, uncover expansion opportunities, and recommend next steps\u2014without relying on data science teams.<\/li>\n\n\n\n<li>The acquisition supports Pendo\u2019s strategy to embed AI-driven decision-making into product, sales, and customer success workflows.<\/li>\n\n\n\n<li>Forwrd.ai\u2019s team will join Pendo\u2019s Herzliya office to continue developing AI capabilities within the platform.<\/li>\n\n\n\n<li>The deal reflects rising demand for accessible, real-time predictive insights in SaaS and enterprise software environments.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"https:\/\/www.tmcnet.com\/query\/searchresults.aspx?searchstring=pendo&amp;Action.x=0&amp;Action.y=0\">Pendo<\/a> has <a href=\"https:\/\/www.tmcnet.com\/usubmit\/2025\/07\/08\/10220059.htm\">acquired<\/a> Forwrd.ai, a no-code predictive analytics company headquartered in Israel, in a move that significantly expands its AI capabilities. The acquisition introduces Pendo Predict, a new suite of tools designed to make it easier for non-technical teams to forecast customer behavior, improve retention, and drive revenue.<\/p>\n\n\n\n<p>The news comes just weeks after Pendo <a href=\"https:\/\/www.tmcnet.com\/usubmit\/2025\/06\/17\/10210591.htm\">announced<\/a> a new solution to measure AI agent performance.<\/p>\n\n\n\n<p>Pendo Predict leverages usage data already collected within the Pendo platform and layers on Forwrd\u2019s AI-driven modeling engine. The result is a set of predictive capabilities embedded directly into the product experience\u2014eliminating the need for external business intelligence tools or separate data science teams.<\/p>\n\n\n\n<p>With Pendo Predict, users can forecast which accounts are most at risk of churn, identify leads likely to convert, pinpoint expansion-ready accounts, and even trigger recommended in-app interventions. These insights are tied directly to product usage patterns, giving teams a clear view into customer health and intent.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/07\/image-22.jpeg\" alt=\"Profile photo of Todd Olson\" class=\"wp-image-23114\" style=\"width:510px;height:auto\" srcset=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/07\/image-22.jpeg 800w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/07\/image-22-90x90.jpeg 90w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/07\/image-22-768x768.jpeg 768w, https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/07\/image-22-300x300.jpeg 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Pendo CEO Todd Olson<\/figcaption><\/figure><\/div>\n\n\n<p>According to Pendo CEO Todd Olson, this acquisition allows every function across the business\u2014product, customer success, sales, and marketing\u2014to act on predictive insights in real time. \u201cUsage data is one of the strongest signals of customer intent. With Forwrd\u2019s technology, we\u2019re giving our customers the ability to operationalize that data through intelligent recommendations,\u201d Olson said during the announcement.<\/p>\n\n\n\n<p>Forwrd.ai, founded in 2021 by Kobi Stok, quickly earned traction with enterprise clients such as SAP, HubSpot, JFrog, and AppsFlyer. Its no-code platform enabled companies to build predictive models using pre-built templates and real-time behavioral inputs. The technology also includes segmentation, scoring, and recommendations for account-level next steps.<\/p>\n\n\n\n<p>As part of the acquisition, Forwrd\u2019s engineering and data science team will join Pendo\u2019s Herzliya office. They will continue innovating on the predictive product suite while supporting integration with the broader Pendo ecosystem.<\/p>\n\n\n\n<p>The addition of Pendo Predict signals a strategic pivot: from measurement and guidance to proactive intelligence. With predictive insights now embedded into the product experience, Pendo is positioning itself as more than a product analytics platform\u2014it is evolving into a full-service intelligence layer for digital experience management.<\/p>\n\n\n\n<p>This capability is especially important for revenue teams. With Pendo Predict, sales can focus outreach on high-intent accounts, while customer success can proactively intervene on accounts likely to churn. Marketing can also use insights to design campaigns around likely upsell targets or engagement gaps.<\/p>\n\n\n\n<p>The acquisition is also timely. As AI becomes more integrated into enterprise SaaS platforms, demand has surged for predictive tools that are easy to use, actionable, and context-aware. Pendo Predict\u2019s no-code interface allows cross-functional teams to build, deploy, and monitor models with minimal training.<\/p>\n\n\n\n<p>Strategically, this acquisition helps Pendo compete with platforms offering embedded analytics or intelligence layers, such as Gainsight, Mixpanel, and Amplitude. Unlike generic BI platforms, Pendo is betting that its tight coupling with usage data\u2014and its foundation in in-app guidance and product experience\u2014offers a stronger context for action.<\/p>\n\n\n\n<p>In the months ahead, Pendo Predict will be rolled out to select users via early access, with general availability expected later this year. The product will integrate with CRMs and customer data platforms, allowing predictive outputs to be synced across tech stacks. Future enhancements may include automated playbooks, alerting, and AI-driven orchestration between in-app nudges, emails, and customer success workflows.<\/p>\n\n\n\n<p>This acquisition also aligns with broader AI trends within Pendo, following the launch of Agent Analytics and a series of enhancements to its core platform earlier this year. Pendo appears to be moving aggressively to bring machine learning and predictive functionality to the forefront of the product experience stack.<\/p>\n\n\n\n<p>By merging behavioral data, embedded analytics, and automated guidance, Pendo is helping companies shift from reactive reporting to proactive enablement. For SaaS and enterprise teams navigating growth, retention, and product-market fit, Pendo Predict offers a new way to work\u2014faster, smarter, and more personalized.<\/p>\n\n\n\n<p><strong>Le<em>arn how AI Agents can supercharge your company\u2019s profits and productivity at&nbsp;<a href=\"http:\/\/www.tmcnet.com\/\">TMC\u2019s&nbsp;<\/a><a href=\"https:\/\/www.aiagentevent.com\/\">AI Agent Event&nbsp;<\/a>in Sept 29-30, 2025 in DC.<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/06\/ai-agent-event-logo.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"630\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/06\/ai-agent-event-logo-1170x630.webp\" alt=\"\" class=\"wp-image-20922\"\/><\/a><\/figure>\n\n\n\n<p><em>Rich Tehrani serves as CEO of&nbsp;<a href=\"http:\/\/www.tmcnet.com\/\">TMC<\/a>&nbsp;and chairman of&nbsp;<a href=\"http:\/\/www.itexpo.com\/\">ITEXPO<\/a>&nbsp;#TECHSUPERSHOW Feb 10-12, 2026 and is CEO of&nbsp;<a href=\"https:\/\/www.rt-advisors.com\/\">RT Advisors<\/a>&nbsp;and is&nbsp;a Registered Representative (investment banker) with and offering securities through&nbsp;<a href=\"https:\/\/www.4pointscapital.com\/\">Four Points Capital Partners LLC&nbsp;<\/a>(Four Points) (Member FINRA\/SIPC). He handles capital\/debt raises as well as M&amp;A. RT Advisors is not owned by Four Points.<\/em><\/p>\n\n\n\n<p>The above is not an endorsement or recommendation to buy\/sell any security or sector mentioned. No companies mentioned above are current or past clients of RT Advisors.<\/p>\n\n\n\n<p>The views and opinions expressed above are those of the participants. While believed to be reliable, the information has not been independently verified for accuracy. Any broad, general statements made herein are provided for context only and should not be construed as exhaustive or universally applicable.<\/p>\n\n\n\n<p><em>Portions of this article may have been developed with the assistance of artificial intelligence, which may have contributed to ideation, content generation, factual review, or editing<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways: Pendo has acquired Forwrd.ai, a no-code predictive analytics company headquartered in Israel, in a move that significantly expands its AI capabilities. The acquisition introduces Pendo Predict, a new suite of tools designed to make it easier for non-technical teams to forecast customer behavior, improve retention, and drive revenue. The news comes just weeks<\/p>\n","protected":false},"author":44,"featured_media":23111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/23110"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=23110"}],"version-history":[{"count":1,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/23110\/revisions"}],"predecessor-version":[{"id":23115,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/23110\/revisions\/23115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media\/23111"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=23110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=23110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=23110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}