{"id":24321,"date":"2025-07-30T17:53:15","date_gmt":"2025-07-30T21:53:15","guid":{"rendered":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/?p=24321"},"modified":"2025-07-30T17:55:53","modified_gmt":"2025-07-30T21:55:53","slug":"netarx-targets-msps-with-deepfake-detection-tools-in-latest-cybersecurity-pivot","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/msp\/netarx-targets-msps-with-deepfake-detection-tools-in-latest-cybersecurity-pivot.html","title":{"rendered":"Netarx Targets MSPs with Deepfake Detection Tools in Latest Cybersecurity Pivot"},"content":{"rendered":"\n<p><strong>Key Takeaways:<\/strong><\/p>\n\n\n\n<ul>\n<li>Netarx, a deepfake detection startup, quietly launched earlier this year and is now actively targeting Managed Service Providers (MSPs).<\/li>\n\n\n\n<li>The company aims to arm MSPs with tools to detect synthetic media threats\u2014especially deepfake audio and video used in phishing, business email compromise, and social engineering.<\/li>\n\n\n\n<li>Its platform integrates detection APIs with SOC workflows and complements broader cybersecurity offerings.<\/li>\n\n\n\n<li>Netarx&#8217;s focus on MSPs positions it as a potential new revenue stream for IT service providers looking to expand their security stack.<\/li>\n\n\n\n<li>As AI-driven threats evolve, Netarx&#8217;s tools could become a critical layer in defense strategies aimed at protecting end clients from reputational and financial harm.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"https:\/\/www.tmcnet.com\/query\/searchresults.aspx?searchstring=Netarx+&amp;Action.x=0&amp;Action.y=0\">Netarx<\/a>, a cybersecurity startup focused on detecting deepfakes, has been quietly building its presence over the <a href=\"https:\/\/www.tmcnet.com\/usubmit\/2025\/04\/15\/10177555.htm\">past few months<\/a>. While it has largely flown under the radar, it recently came to light that the company is actively pursuing the Managed Service Provider (MSP) channel\u2014a move that could create new opportunities for MSPs seeking to diversify their cybersecurity offerings.<\/p>\n\n\n\n<p>Originally launched with a mission to combat the growing threat of synthetic media\u2014especially in the form of manipulated audio and video\u2014Netarx\u2019s product suite is now designed with service providers in mind. The platform offers real-time detection tools that can be embedded into existing workflows, helping MSPs protect clients from socially engineered attacks, reputation-damaging content, and even compliance risks in regulated sectors.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Incredible experience happening at the Right of Boom conference in Vegas! Countless MSPs sharing their frustrations about customers falling victim to deepfake social engineering attacks! <a href=\"https:\/\/twitter.com\/hashtag\/CIO?src=hash&amp;ref_src=twsrc%5Etfw\">#CIO<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/MSSP?src=hash&amp;ref_src=twsrc%5Etfw\">#MSSP<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/CISO?src=hash&amp;ref_src=twsrc%5Etfw\">#CISO<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/RoB25?src=hash&amp;ref_src=twsrc%5Etfw\">#RoB25<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Netarx?src=hash&amp;ref_src=twsrc%5Etfw\">#Netarx<\/a> <a href=\"https:\/\/t.co\/j8pcHDsXQH\">pic.twitter.com\/j8pcHDsXQH<\/a><\/p>&mdash; Netarx (@netarxllc) <a href=\"https:\/\/twitter.com\/netarxllc\/status\/1892596002051293368?ref_src=twsrc%5Etfw\">February 20, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>The timing of this focus is noteworthy. With the sharp rise in generative AI, security analysts and business owners alike are struggling to keep pace with increasingly convincing fake audio and video content. Traditional perimeter tools weren\u2019t built for this threat vector, and Netarx is attempting to fill that gap with software built specifically to analyze synthetic patterns in speech, video manipulation, and multimodal content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Netarx Offers MSPs<\/h3>\n\n\n\n<p>At its core, Netarx\u2019s platform provides a set of APIs and tools for detecting synthetic media in real time. These capabilities are especially relevant for MSPs managing clients across sectors like finance, healthcare, government, and education\u2014industries where identity validation and trust are critical.<\/p>\n\n\n\n<p>The company\u2019s detection models are trained on thousands of hours of real and fake audio\/video samples. As attackers increasingly rely on AI to impersonate executives, customers, or vendors, these models are tuned to pick up on subtle inconsistencies that can indicate manipulation. MSPs can leverage this capability in several ways:<\/p>\n\n\n\n<ul>\n<li><strong>Incident Response<\/strong>: Validate the authenticity of voice messages or video content during potential phishing incidents.<\/li>\n\n\n\n<li><strong>User Training and Simulation<\/strong>: Integrate deepfake detection into phishing simulations and awareness campaigns.<\/li>\n\n\n\n<li><strong>Pre-Call Authentication<\/strong>: Screen high-risk inbound calls or video sessions for synthetic manipulation.<\/li>\n\n\n\n<li><strong>Content Verification<\/strong>: Assist clients in confirming that sensitive internal or external media (e.g., press videos, client interviews) has not been altered.<\/li>\n<\/ul>\n\n\n\n<p>While many organizations now use endpoint detection and response (EDR), firewalls, and anti-phishing software, deepfakes represent a less-covered threat that can bypass these tools. Netarx\u2019s focus on this specific threat vector may be of particular value to MSPs serving mid-sized clients that are not equipped to build their own AI verification stack.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">New Revenue Streams for MSPs<\/h3>\n\n\n\n<p>For MSPs, Netarx could represent more than just another point solution\u2014it might become a competitive differentiator or even a bundled offering in premium cybersecurity tiers. The platform\u2019s flexible API architecture and pricing model make it relatively simple to integrate, and MSPs may choose to offer it as:<\/p>\n\n\n\n<ul>\n<li>A standalone deepfake detection package<\/li>\n\n\n\n<li>An add-on to existing phishing protection or managed detection and response (MDR) services<\/li>\n\n\n\n<li>A value-added feature for compliance-sensitive clients<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s also potential to layer Netarx into security audits, training engagements, or executive protection services. Given the rising demand for identity assurance, especially in sectors with high social engineering risk, this is a natural extension of services many MSPs already offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why This Matters Now<\/h3>\n\n\n\n<p>The shift toward synthetic media threats is happening quickly. From fake CEO calls requesting wire transfers to doctored onboarding videos designed to phish employees, the rise of AI-generated deception is changing how cybersecurity must be approached. Netarx\u2019s offering arrives at a moment when MSPs are actively seeking to future-proof their security portfolio\u2014and when customers are beginning to ask what protection they have against AI-generated threats.<\/p>\n\n\n\n<p>Moreover, Netarx\u2019s go-to-market model is aligned with MSP operations. Its product is built to scale, offers white-label options, and includes API documentation and SOC integrations that technical teams can implement without lengthy onboarding.<\/p>\n\n\n\n<p>This isn\u2019t just a technology story\u2014it\u2019s a business opportunity. As synthetic threats evolve, customers will likely start asking their IT providers what protections are in place. Offering deepfake detection\u2014especially when competitors don\u2019t\u2014might be a compelling differentiator.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final Thoughts<\/h3>\n\n\n\n<p>While Netarx has only recently come into view for many MSPs, its approach is timely. It\u2019s not a broad-spectrum security platform, and it doesn\u2019t claim to solve every problem. But what it does offer is focused, forward-looking, and highly relevant to a growing class of threats.<\/p>\n\n\n\n<p>If you\u2019re in the business of protecting clients and delivering differentiated value in a crowded MSP market, Netarx is worth a closer look. At a time when audio and video content can no longer be taken at face value, tools like these may soon become table stakes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><a href=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/06\/MSP-Expo.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"147\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/06\/MSP-Expo.jpg\" alt=\"\" class=\"wp-image-21759\"\/><\/a><\/figure><\/div>\n\n\n<p><mark><strong>Did someone say MSPs??<\/strong><\/mark>&nbsp;If you liked this post, you\u2019ll love&nbsp;<a href=\"http:\/\/www.mspexpo.com\/\">MSP Expo<\/a>, part of the&nbsp;<a href=\"http:\/\/www.itexpo.com\/\">ITEXPO #TECHSUPERSHOW<\/a>, Feb 10-12, 2026 Fort Lauderdale, Florida.<\/p>\n\n\n\n<p><em>Aside from his role as CEO of&nbsp;<a href=\"http:\/\/www.tmcnet.com\/\">TMC<\/a>&nbsp;and chairman of&nbsp;<a href=\"http:\/\/www.itexpo.com\/\">ITEXPO<\/a>&nbsp;#TECHSUPERSHOW Feb 10-12, 2026,&nbsp;Rich Tehrani is CEO of&nbsp;<a href=\"https:\/\/www.rt-advisors.com\/\">RT Advisors<\/a>&nbsp;and a Registered Representative (investment banker) with and offering securities through&nbsp;<a href=\"https:\/\/www.4pointscapital.com\/\">Four Points Capital Partners LLC&nbsp;<\/a>(Four Points) (Member FINRA\/SIPC). He handles capital\/debt raises as well as M&amp;A. RT Advisors is not owned by Four Points.<\/em><\/p>\n\n\n\n<p>The above is not an endorsement or recommendation to buy\/sell any security or sector mentioned. No companies mentioned above are current or past clients of RT Advisors.<\/p>\n\n\n\n<p>The views and opinions expressed above are those of the participants. While believed to be reliable, the information has not been independently verified for accuracy. Any broad, general statements made herein are provided for context only and should not be construed as exhaustive or universally applicable.<\/p>\n\n\n\n<p><em>Portions of this article may have been developed with the assistance of artificial intelligence, which may have contributed to ideation, content generation, factual review, or editing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways: Netarx, a cybersecurity startup focused on detecting deepfakes, has been quietly building its presence over the past few months. While it has largely flown under the radar, it recently came to light that the company is actively pursuing the Managed Service Provider (MSP) channel\u2014a move that could create new opportunities for MSPs seeking<\/p>\n","protected":false},"author":44,"featured_media":24322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/24321"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=24321"}],"version-history":[{"count":2,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/24321\/revisions"}],"predecessor-version":[{"id":24324,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/24321\/revisions\/24324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media\/24322"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=24321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=24321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=24321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}