{"id":25024,"date":"2025-08-25T15:59:19","date_gmt":"2025-08-25T19:59:19","guid":{"rendered":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/?p=25024"},"modified":"2025-08-25T16:04:47","modified_gmt":"2025-08-25T20:04:47","slug":"netverge-brings-ai-driven-autonomy-to-msps","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/msp\/netverge-brings-ai-driven-autonomy-to-msps.html","title":{"rendered":"Netverge Brings AI-Driven Autonomy to MSPs"},"content":{"rendered":"\n<p>Key Takeaways:<\/p>\n\n\n\n<ul>\n<li>Netverge is a new venture from California Telecom\u2019s leadership, designed to help MSPs shift toward AI-powered operations.<\/li>\n\n\n\n<li>The platform integrates network monitoring, AI-driven remediation, and customizable agentic modules into a single system.<\/li>\n\n\n\n<li>Its immediate goal is reducing operational noise, giving MSPs smaller, more effective teams capable of doing more with fewer resources.<\/li>\n\n\n\n<li>Netverge\u2019s long-term vision is to create the foundation for autonomous IT management.<\/li>\n\n\n\n<li>The partner-first model ensures MSPs maintain the customer relationship and gain recurring revenue opportunities.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/08\/image-13.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"694\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/08\/image-13-800x694.jpeg\" alt=\"\" class=\"wp-image-25026\" style=\"width:394px;height:auto\"\/><\/a><figcaption class=\"wp-element-caption\">Netverge cofounder Jim Gurol<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">A Platform Built From Practical Pain Points<\/h2>\n\n\n\n<p>We spoke with Netverge\u2019s founders, Jim Gurol and Hamed Zolghadri, Ph.D., about how their vision came together. Gurol, who has run California Telecom since 2008, described the challenge of managing thousands of circuits with teams overwhelmed by alerts. \u201cRight now, we\u2019re getting notifications from everywhere\u2014sometimes it\u2019s just a power outage, sometimes the circuit drops and comes back up. Our engineers are flooded with noise,\u201d he explained. The result is wasted time and missed opportunities to focus on real customer issues.<\/p>\n\n\n\n<p>Zolghadri, whose academic work focused on self-healing networks, had been considering this problem for years. His conclusion was that existing tools were not built to handle the volume and complexity of today\u2019s IT environments. They were designed before AI and lacked the structures needed for intelligent, autonomous decision-making. To change that, Netverge created a system where clients, services, assets, and documents are linked in a structured hierarchy. With the data organized this way, AI agents can analyze it in context and guide or even automate actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reducing Noise Through Agentic AI<\/h2>\n\n\n\n<p>One of the platform\u2019s most immediate benefits is noise reduction. Instead of requiring engineers to triage every ticket, Netverge\u2019s AI agents distinguish between issues that require attention and those that have already resolved themselves. If a circuit goes down and then quickly comes back, the AI can close the loop without human intervention.<\/p>\n\n\n\n<p>This reduces wasted time and helps MSPs run leaner teams without sacrificing service quality. Gurol noted that the goal is not to eliminate people but to allow them to focus on higher-value work. \u201cThe human workers can be more effective at their jobs, instead of wading through all this noise,\u201d he said. The result is tighter teams getting more done, with better outcomes for customers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/08\/image-14.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"694\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/08\/image-14-716x694.jpeg\" alt=\"\" class=\"wp-image-25027\" style=\"width:404px;height:auto\"\/><\/a><figcaption class=\"wp-element-caption\">Netverge\u2019s founders cofounder <a href=\"https:\/\/www.linkedin.com\/in\/hamed-zolghadri-ph-d-581b2455\/overlay\/about-this-profile\/\">Hamed Zolghadri, Ph.D.<\/a><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">A Path to Recurring AI Revenue<\/h2>\n\n\n\n<p>MSPs have been wrestling with how to monetize AI. While consulting engagements may provide some short-term income, they often fail to create predictable, recurring revenue. Netverge addresses this by embedding AI directly into the managed services workflow.<\/p>\n\n\n\n<p>Gurol described it as a way to give MSPs new products to sell: visibility, automated support, and AI-powered optimization. Instead of being a one-time project, these become subscription services that generate recurring income. For an industry where margins are always under pressure, the ability to turn AI into an ongoing revenue stream is a significant advantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Balancing Long-Term Vision With Immediate Needs<\/h2>\n\n\n\n<p>Zolghadri sees Netverge as a step toward fully autonomous MSPs. His long-term vision is of platforms capable of managing networks end-to-end without human intervention. But he also acknowledges that this transition will take years. For now, he expects a hybrid model where AI assists humans and gradually assumes more responsibility.<\/p>\n\n\n\n<p>Gurol balances that research-driven vision with a business-first perspective. \u201cWhat can we do to make money now and prepare for the future?\u201d he asked. For him, Netverge has to solve problems today\u2014reducing alerts, cutting costs, and providing new revenue streams\u2014while also laying the foundation for where the industry is heading. This dual focus makes the platform appealing to MSPs who need immediate results but also want to stay ahead of the curve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partner-First Approach<\/h2>\n\n\n\n<p>Another key element of the strategy is distribution. Netverge\u2019s founders made it clear that the platform is not intended to bypass MSPs and sell directly to enterprise customers. Instead, it is designed to empower service providers. MSPs will remain in control of the customer relationship and will be able to earn revenue from managing circuits and services through Netverge\u2019s system.<\/p>\n\n\n\n<p>This approach helps alleviate concerns that a vendor might compete against the very partners it seeks to serve. By putting MSPs first, Netverge positions itself as an ally rather than a rival.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Education and Adoption Challenges<\/h2>\n\n\n\n<p>As we discussed during our conversation, the real challenge is not only building the technology but also ensuring adoption. Many MSPs are already stretched thin and may not have the time or bandwidth to evaluate new platforms. The founders acknowledged that convincing providers will require a strong focus on return on investment.<\/p>\n\n\n\n<p>\u201cThe more autonomous things are, especially on the networking side, the better,\u201d we noted during the conversation. Even a single outage can cost an MSP a customer relationship. Reducing downtime and simplifying operations are critical ways to demonstrate value quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Looking Forward<\/h2>\n\n\n\n<p>Netverge\u2019s story reflects a larger shift happening across the channel. The move toward AI-driven autonomy is no longer theoretical\u2014it is emerging in real platforms designed for service providers. MSPs that adopt early can deliver differentiated value, defend against commoditization, and develop new revenue streams.<\/p>\n\n\n\n<p>For Gurol and Zolghadri, the mission is clear: solve real-world problems today while preparing MSPs for the autonomous future. The foundation has been laid, the technology is advancing, and the timing could not be more critical.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><a href=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/06\/MSP-Expo.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"343\" height=\"147\" src=\"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-content\/uploads\/2025\/06\/MSP-Expo.jpg\" alt=\"\" class=\"wp-image-21759\"\/><\/a><\/figure><\/div>\n\n\n<p><mark><strong>Did someone say MSPs??<\/strong><\/mark>&nbsp;If you liked this post, you\u2019ll love&nbsp;<a href=\"http:\/\/www.mspexpo.com\/\">MSP Expo<\/a>, part of the&nbsp;<a href=\"http:\/\/www.itexpo.com\/\">ITEXPO #TECHSUPERSHOW<\/a>, Feb 10-12, 2026 Fort Lauderdale, Florida.<\/p>\n\n\n\n<p><em>Aside from his role as CEO of&nbsp;<a href=\"http:\/\/www.tmcnet.com\/\">TMC<\/a>&nbsp;and chairman of&nbsp;<a href=\"http:\/\/www.itexpo.com\/\">ITEXPO<\/a>&nbsp;#TECHSUPERSHOW Feb 10-12, 2026,&nbsp;Rich Tehrani is CEO of&nbsp;<a href=\"https:\/\/www.rt-advisors.com\/\">RT Advisors<\/a>&nbsp;and a Registered Representative (investment banker) with and offering securities through&nbsp;<a href=\"https:\/\/www.4pointscapital.com\/\">Four Points Capital Partners LLC&nbsp;<\/a>(Four Points) (Member FINRA\/SIPC). He handles capital\/debt raises as well as M&amp;A. RT Advisors is not owned by Four Points.<\/em><\/p>\n\n\n\n<p>The above is not an endorsement or recommendation to buy\/sell any security or sector mentioned. No companies mentioned above are current or past clients of RT Advisors.<\/p>\n\n\n\n<p>The views and opinions expressed above are those of the participants. While believed to be reliable, the information has not been independently verified for accuracy. Any broad, general statements made herein are provided for context only and should not be construed as exhaustive or universally applicable.<\/p>\n\n\n\n<p><em>Portions of this article may have been developed with the assistance of artificial intelligence, which may have contributed to ideation, content generation, factual review, or editing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways: A Platform Built From Practical Pain Points We spoke with Netverge\u2019s founders, Jim Gurol and Hamed Zolghadri, Ph.D., about how their vision came together. Gurol, who has run California Telecom since 2008, described the challenge of managing thousands of circuits with teams overwhelmed by alerts. \u201cRight now, we\u2019re getting notifications from everywhere\u2014sometimes it\u2019s<\/p>\n","protected":false},"author":44,"featured_media":25028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/25024"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=25024"}],"version-history":[{"count":3,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/25024\/revisions"}],"predecessor-version":[{"id":25032,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/25024\/revisions\/25032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media\/25028"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=25024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=25024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=25024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}