There\u2019s a powerful moment happening right now with generative AI \u2014 and it\u2019s easily one of the most consequential shifts in business technology in decades. It\u2019s not buzz anymore. Companies are deploying it, teams are experimenting with it, and real value is happening for those who know how to use it. But here\u2019s the catch: most people still don\u2019t use it effectively.<\/p>\n\n\n\n
A recent survey from Pew Research found that about one in six U.S. workers say they use AI as part of their job, yet most people aren\u2019t tapping into its fuller potential beyond a few basic tasks. Another industry study conducted globally found that just 22% of organizations report using generative AI effectively across business functions <\/strong>\u2014 meaning most companies aren\u2019t getting the returns they expect. <\/p>\n\n\n\n That gap between access and effective use is exactly why events like the Generative AI Expo<\/a> \u2014 part of the ITEXPO #TECHSUPERSHOW<\/a> \u2014 matter.<\/p>\n\n\n\n Every day you hear about another AI tool or platform. ChatGPT triggered a tidal wave of interest, but it was really only the beginning of a much deeper shift. At the Expo, you\u2019re not just seeing marketing slogans or vendor pitches \u2014 you\u2019re seeing context, use cases, and practical workflows that organizations are implementing right now. <\/p>\n\n\n\n Research shows that adoption alone isn\u2019t enough: tools don\u2019t deliver value just because they exist. People have to know how to integrate them into workflows, handle data responsibly, and scale them across teams \u2014 that\u2019s where most organizations struggle. <\/p>\n\n\n\n And that\u2019s exactly what this conference delivers.<\/p>\n\n\n\n The sessions at Generative AI Expo and the broader ITEXPO are structured around application and adoption<\/em>, not just technology hype. You\u2019ll find content that:<\/p>\n\n\n\n This is important because most professionals today use AI in limited ways \u2014 often just for small productivity gains \u2014 and very few have a roadmap for broader impact. That\u2019s a big missed opportunity.<\/p>\n\n\n\n Attending in person also gives you something you can\u2019t replicate with online articles or videos: context. You can meet peers wrestling with the same questions you are, hear how others are solving them, and build relationships with both technical leaders and business stakeholders. Events like this aren\u2019t just about presentations. They\u2019re about shared understanding<\/em> \u2014 the kind that fuels adoption when you return to your desk.<\/p>\n\n\n\n A recent industry analysis pointed out that companies with clear internal support, especially from leaders and managers, are significantly more successful with AI adoption than those that rely on organic, unstructured use. Live events accelerate that shared learning, because everyone gets a chance to align on strategy and best practices together. <\/p>\n\n\n\n The Generative AI Expo sits inside ITEXPO, which covers communications, cloud, managed services, cybersecurity, and other technologies that AI touches. If your business is thinking about digital transformation at a tactical or strategic level, this isn\u2019t a niche event \u2014 it\u2019s a cross-functional learning opportunity<\/em>.<\/p>\n\n\n\n Whether you\u2019re in sales, marketing, operations, or IT, generative AI is already influencing your tools and workflows. The earlier you see how it\u2019s being applied across departments, the better prepared you\u2019ll be to drive value at your organization.<\/p>\n\n\n\n We\u2019re no longer in the early days where AI is just a curiosity. We\u2019re in the phase where tools are mature enough to change how work gets done \u2014 but not mature enough that they work without guidance. That\u2019s why real, hands-on events still matter.<\/p>\n\n\n\n If only one in six workers are currently using AI at work, and even fewer are using it effectively, showing up isn\u2019t just about learning \u2014 it\u2019s about closing that gap for yourself, your team, and your business. <\/p>\n\n\n\n The Generative AI Expo gives you context, clarity, and connections \u2014 all in one place \u2014 to turn AI from a tagline into a business advantage. See you Feb 10-12, 2026 Fort Lauderdale, Florida… Register now<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n Aside from his role as CEO of TMC<\/a> and chairman of ITEXPO<\/a> #TECHSUPERSHOW Feb 10-12, 2026, Rich Tehrani is CEO of RT Advisors<\/a> and a Registered Representative (investment banker) with and offering securities through Four Points Capital Partners LLC <\/a>(Four Points) (Member FINRA\/SIPC). He handles capital\/debt raises as well as M&A. RT Advisors is not owned by Four Points.<\/em><\/p>\n\n\n\n The above is not an endorsement or recommendation to buy\/sell any security or sector mentioned. No companies mentioned above are current or past clients of RT Advisors.<\/p>\n\n\n\n The views and opinions expressed above are those of the participants. While believed to be reliable, the information has not been independently verified for accuracy. Any broad, general statements made herein are provided for context only and should not be construed as exhaustive or universally applicable.<\/p>\n\n\n\n Portions of this article may have been developed with the assistance of artificial intelligence, which may have contributed to ideation, content generation, factual review, or editing<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" There\u2019s a powerful moment happening right now with generative AI \u2014 and it\u2019s easily one of the most consequential shifts in business technology in decades. It\u2019s not buzz anymore. Companies are deploying it, teams are experimenting with it, and real value is happening for those who know how to use it. But here\u2019s the catch:<\/p>\n","protected":false},"author":44,"featured_media":25611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194,3147],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/25610"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=25610"}],"version-history":[{"count":1,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/25610\/revisions"}],"predecessor-version":[{"id":25612,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/25610\/revisions\/25612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media\/25611"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=25610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=25610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=25610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Difference Between Using AI and Using AI Well<\/em><\/h4>\n\n\n\n
Real Learning, Not Just Demonstrations<\/h4>\n\n\n\n
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Networking \u2014 Not Just Learning<\/h4>\n\n\n\n
It\u2019s Not Just About AI \u2014 It\u2019s About Integration<\/h4>\n\n\n\n
Bottom Line<\/h4>\n\n\n\n