{"id":3526,"date":"2005-08-01T17:05:49","date_gmt":"2005-08-01T17:05:49","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/google-rss-patent.html"},"modified":"2005-08-01T17:05:49","modified_gmt":"2005-08-01T17:05:49","slug":"google-rss-patent","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/google-rss-patent.html","title":{"rendered":"Google RSS Patent"},"content":{"rendered":"<p><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: \">According to a ZDNET story, Google is trying to patent RSS ads. Here is the <a href=\"http:\/\/appft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO2&#038;Sect2=HITOFF&#038;p=1&#038;u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&#038;r=15&#038;f=G&#038;l=50&#038;co1=AND&#038;d=PG01&#038;s1=google&#038;OS=google&#038;RS=google\">patent application<\/a>.<\/p>\n<p>The company&#8217;s patent request specifically covers the delivery of ads using &quot;an automated ad server.&quot; The service &quot;is used to provide keyword- or content-based targeted ads,&quot; the application states. &quot;The ads are incorporated directly into a syndicated feed, e.g., with individual ads becoming items within a particular channel of the feed.&quot;<\/p>\n<p>The application also covers automated billing, and an &quot;automated targeting and insertion process allows ads to be kept current and timely while the original feed may be considerably older.&quot;<\/p>\n<p>This is pretty scary thought as RSS seems to be catching on like wildfire. Will we all have to pay a Google tax to send ads down the RSS pipe? TMC has been offering <a href=\"http:\/\/www.tmcnet.com\/scripts\/rss\/default.htm\">RSS feeds<\/a> and <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/voip\/customized-rss-feeds.html\">custom RSS feeds<\/a> based on keyword for well over a year now. We have a loyal following of readers (syndicates?) and the numbers grow by the day.<\/p>\n<p>Stay tuned to this fascinating story. Somehow I think Microsoft will get in the middle of this saga very soon.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a ZDNET story, Google is trying to patent RSS ads. Here is the patent application. The company&#8217;s patent request specifically covers the delivery of ads using &quot;an automated ad server.&quot; The service &quot;is used to provide keyword- or content-based targeted ads,&quot; the application states. &quot;The ads are incorporated directly into a syndicated feed,<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/3526"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=3526"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/3526\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=3526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=3526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=3526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}