{"id":3539,"date":"2005-08-04T03:18:48","date_gmt":"2005-08-04T03:18:48","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/discounted-voip-events.html"},"modified":"2005-08-04T03:18:48","modified_gmt":"2005-08-04T03:18:48","slug":"discounted-voip-events","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/voip\/discounted-voip-events.html","title":{"rendered":"Discounted VoIP Events"},"content":{"rendered":"<p><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: \">I had two exhibitors ask me today what it means when trade show organizers focus so heavily on discounting their conferences. Is this a sign of weakness they asked? While I am no expert on the balance sheets of other communications events and I don&#8217;t think it is appropriate to comment I did have a conversation with a few exhibitors who likened such practices to what some car companies are doing with their employee discount programs.<\/p>\n<p>They wondered if this focus on almost giving away conference passes is the equivalent of selling super-discounted cars that are of poor quality. They further wondered if this is a sign that some trade show companies have overextended themselves and just aren&#8217;t able to attract attendees to their events.<\/p>\n<p>I try to stay neutral in such discussions but I thought this worth sharing. The VoIP conference market at TMC&#8217;s events is literally exploding with growth and it seems that my team has really hit on a winning formula and conferees are literally flocking to our shows in record numbers. I am especially blown away by the word of mouth business we are experiencing. It is humbling to have your happy customers do your job for you.<\/p>\n<p>It helps to have the best keynotes in the industry headlined by people like Carly Fiorina and Michael Powell but really the sessions at ITEXPO are the best I have seen in the communications space. I am biased. Sure. Take a look to see how good the sessions are for yourself and I hope to see you in LA This\u00a0October at the show.<\/span><\/p>\n<p><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: \"><\/span>\u00a0<img decoding=\"async\" src=\"http:\/\/images.tmcnet.com\/expo\/ca05\/art\/michael-powell.gif\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had two exhibitors ask me today what it means when trade show organizers focus so heavily on discounting their conferences. Is this a sign of weakness they asked? While I am no expert on the balance sheets of other communications events and I don&#8217;t think it is appropriate to comment I did have a<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/3539"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=3539"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/3539\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=3539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=3539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=3539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}