{"id":4076,"date":"2006-01-03T07:27:21","date_gmt":"2006-01-03T07:27:21","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/alcohol-advertising.html"},"modified":"2006-01-03T07:27:21","modified_gmt":"2006-01-03T07:27:21","slug":"alcohol-advertising","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/science\/alcohol-advertising.html","title":{"rendered":"Alcohol Advertising"},"content":{"rendered":"<p><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: \"><img decoding=\"async\" hspace=\"5\" src=\"\/blog\/rich-tehrani\/uploads\/beer.jpg\" align=\"left\" vspace=\"5\" border=\"0\" \/>I saw an <a href=\"http:\/\/online.wsj.com\/article\/SB113623559845335831.html?mod=mm_hs_advertising\">article<\/a> in the Wall Street Journal this morning linking increased alcohol advertising with increased alcohol consumption in the 15-26 age group.<\/p>\n<p>Here is an excerpt from the article.<\/p>\n<p><i style=\"mso-bidi-font-style: normal\">&quot;This is the most solid piece of research evidence to come forth to date linking exposure to alcohol advertising to increased youth drinking,&quot; said David Jernigan, executive director of Georgetown University&#8217;s Center on Alcohol Marketing and Youth, who wrote an editorial about the study. Dr. Jernigan wrote that industry could make a &quot;substantial contribution to reducing underage drinking&quot; by limiting advertising to places where 85% of the audience is likely to be 21 and older.<br \/><\/i><br \/>One wonders if this isnt just the most obvious study ever. After all, the point of advertising is to generate awareness and increase purchase of a product or service. Right?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I saw an article in the Wall Street Journal this morning linking increased alcohol advertising with increased alcohol consumption in the 15-26 age group. Here is an excerpt from the article. &quot;This is the most solid piece of research evidence to come forth to date linking exposure to alcohol advertising to increased youth drinking,&quot; said<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[705,706,707,708,709,710],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4076"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=4076"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4076\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=4076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=4076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=4076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}