{"id":4164,"date":"2006-01-30T12:04:32","date_gmt":"2006-01-30T12:04:32","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/just-in-time-marketing.html"},"modified":"2006-01-30T12:04:32","modified_gmt":"2006-01-30T12:04:32","slug":"just-in-time-marketing","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/crm\/just-in-time-marketing.html","title":{"rendered":"Just in Time Marketing"},"content":{"rendered":"<p><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: \"Times New Roman\"; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA\">I spend at leas 30% of my time traveling. Quite often I receive e-mails from travel companies while on the road. I am on the mailing list for many hotels and airlines. What I find interesting is that while staying at hotel brand X, I receive e-mail from the same hotel brand telling me about specials in other hotels the company owns.<\/p>\n<p>The one missing ingredient in my opinion is a thank you. I think these e-mails should be personalized and thank me for staying in the hotel as the e-mail is being sent. Sure this is more work but as a customer in a Brand X hotel it seems common courtesy to thank me for using the hotel, every time I am reached out to.<\/p>\n<p>The concept needs to be embodied by the airlines and Amtrak as well. I just think it is good customer service.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I spend at leas 30% of my time traveling. Quite often I receive e-mails from travel companies while on the road. I am on the mailing list for many hotels and airlines. What I find interesting is that while staying at hotel brand X, I receive e-mail from the same hotel brand telling me about<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[818,281,819,820,821],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4164"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=4164"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4164\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=4164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=4164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=4164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}