{"id":4456,"date":"2006-05-13T20:26:30","date_gmt":"2006-05-13T20:26:30","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/instat-on-ims.html"},"modified":"2006-05-13T20:26:30","modified_gmt":"2006-05-13T20:26:30","slug":"instat-on-ims","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/ims\/instat-on-ims.html","title":{"rendered":"Instat on IMS"},"content":{"rendered":"<p>This is worth reading for you IMS enthusiasts. Instat <a href=\"http:\/\/news.tmcnet.com\/news\/2006\/05\/12\/1648573.htm\">warns<\/a> of putting all your eggs in the IMS basket. Here is a salient quote: <em>(IMS)-based applications have lots of potential uses, but chances are, none of them will&nbsp;result in&nbsp;a windfall in consumer spending.<\/em><\/p>\n<p>My take? Instat may be right or wrong. This is a single negative IMS report in a sea of euphoria. For that I give Instat credit. Still, it is difficult to predict anything so potentially disruptive as IMS.<\/p>\n<p>It would be interesting to know if any researcher predicated the ring tone business would be worth billions of dollars each year.<\/p>\n<p>The truth is we don&#8217;t know what the future of IMS is, just the promise.<\/p>\n<p>One last thought &#8212; sports, video, porn and general entertainment. These have the potential to bring billions to the bottom lines of carriers worldwide. I am not sure anyone can dispute this. If IMS makes it easier for this content to come to the consumer, then how could there not be billions waiting for progressive carriers?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is worth reading for you IMS enthusiasts. Instat warns of putting all your eggs in the IMS basket. Here is a salient quote: (IMS)-based applications have lots of potential uses, but chances are, none of them will&nbsp;result in&nbsp;a windfall in consumer spending. My take? Instat may be right or wrong. This is a single<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[212],"tags":[225,1151],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4456"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=4456"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4456\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=4456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=4456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=4456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}