{"id":4628,"date":"2006-07-28T13:49:24","date_gmt":"2006-07-28T13:49:24","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/att-callvantage-lowers-price.html"},"modified":"2006-07-28T13:49:24","modified_gmt":"2006-07-28T13:49:24","slug":"att-callvantage-lowers-price","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/voip\/att-callvantage-lowers-price.html","title":{"rendered":"AT&#038;T CallVantage Lowers Price"},"content":{"rendered":"<div><span onclick=\"var range = document.body.createTextRange(); range.moveToElementText(this); range.select();\"><span style=\"FONT-SIZE: 12pt; FONT-FAMILY: &quot;Times New Roman&quot;; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA\"><font color=\"#000000\">I believe the AT&amp;T name is worth a great deal and customers will pay a premium for the guarantee of AT&amp;T quality. This is one of the strongest brands in corporate America. Although AT&amp;T is marketing aggressively, their ads are so horizontal and image based that I am not sure what any of them stand for. Instead, AT&amp;T should be promoting CallVantage aggressively and adding features and holding the line on prices. I would even consider more premium calling services at a higher price.<\/p>\n<p>Of course other AT&amp;T products deserve the benefit of individual promotion as well. It seems funny that a company with such a strong brand focuses so much energy on reinforcing that brand. We are likely at mindshare saturation though. But if I am wrong and brand building is so effective then why the CallVantage <a href=\"http:\/\/voipservices.tmcnet.com\/feature\/articles\/2028-att-lowers-price-att-callvantage-voip-service.htm\">price drop<\/a>?<\/font><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I believe the AT&amp;T name is worth a great deal and customers will pay a premium for the guarantee of AT&amp;T quality. This is one of the strongest brands in corporate America. Although AT&amp;T is marketing aggressively, their ads are so horizontal and image based that I am not sure what any of them stand<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[356,801,17],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4628"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=4628"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4628\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=4628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=4628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=4628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}