{"id":4660,"date":"2006-08-07T12:27:21","date_gmt":"2006-08-07T12:27:21","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/is-ipod-the-next-internet.html"},"modified":"2006-08-07T12:27:21","modified_gmt":"2006-08-07T12:27:21","slug":"is-ipod-the-next-internet","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/voip\/is-ipod-the-next-internet.html","title":{"rendered":"Is iPod the next Internet?"},"content":{"rendered":"<p>I am here in Santa Clara getting ready for TMC&#8217;s VoIP Developer Conference and while I checked my e-mail I noticed one of my messages is from a retailer touting an iPod-ready knapsack. This got me thinking back to 1998 or so when one of the TMC Labs engineers came back to the lab with a new UPS unit that had &quot;Internet-Ready&quot; proudly displayed on the packaging.<\/p>\n<p>We thought this was one of the funniest things we had ever seen at the time and now the term &quot;Internet-Ready&quot; is being eclipsed by &quot;iPod-Ready.&quot; The difference is of course is that the manufacturer usually has to change a product to make it iPod ready.<\/p>\n<p>The point of all this is that at a certain point the herd mentality takes hold and we all have to buy products that comply with the latest trend. Marketers realize this and capitalize on the trend. Even the <a href=\"http:\/\/www.playfuls.com\/news_03777_iPod_To_Be_Integrated_in_Ford_General_Motors_And_Mazda_Cars.html\">automakers<\/a> have gotten into the act.<\/p>\n<p>The world will get really interesting in my opinion when we can go to iPod-ready coffee shops, drive Internet-ready cars, take iPod-ready mass transit and finally in honor of this week&#8217;s conference &#8212; listen to VoIP-ready iPods.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am here in Santa Clara getting ready for TMC&#8217;s VoIP Developer Conference and while I checked my e-mail I noticed one of my messages is from a retailer touting an iPod-ready knapsack. This got me thinking back to 1998 or so when one of the TMC Labs engineers came back to the lab with<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[529,442,17],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4660"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=4660"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4660\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=4660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=4660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=4660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}