{"id":4719,"date":"2006-08-30T08:59:06","date_gmt":"2006-08-30T08:59:06","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/microsoft-should-buy-spiralfrog.html"},"modified":"2006-08-30T08:59:06","modified_gmt":"2006-08-30T08:59:06","slug":"microsoft-should-buy-spiralfrog","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/consumer-electronics\/microsoft-should-buy-spiralfrog.html","title":{"rendered":"Microsoft Should Buy SpiralFrog"},"content":{"rendered":"<div>Yesterday I gave Microsoft some <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/consumer-electronics\/microsofttoshiba-zune.html\"><font color=\"#800080\">ideas<\/font><\/a> on how they might be able to take on the Apple iTunes\/iPod model. One of my ideas involved having Microsoft eating some of the cost of movie and music downloads so they can increase market share.<\/p>\n<p>Interestingly today I came across an <a href=\"http:\/\/blogs.pcworld.com\/techlog\/archives\/002665.html\"><font color=\"#800080\">article<\/font><\/a> today that talks about free music from Universal. The article describes how a company called SpiralFrog is making the music available in an ad-supported way meaning it is free &ndash; as long as you watch some ads.<\/p>\n<p>If this is a trend and not a fad, Microsoft needs to take notice and find a way into this market immediately. They need to leverage ad-supported music and videos is this could be the best way for them to play in the iPod\/iTunes space.<\/p>\n<p>Couple a strong product in music with Microsoft&rsquo;s OS strength and video game growth and you have a pretty well rounded consumer electronics play.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday I gave Microsoft some ideas on how they might be able to take on the Apple iTunes\/iPod model. One of my ideas involved having Microsoft eating some of the cost of movie and music downloads so they can increase market share. Interestingly today I came across an article today that talks about free music<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[347,442,349,284,1305,1302],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4719"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=4719"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4719\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=4719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=4719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=4719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}