{"id":4735,"date":"2006-09-03T17:08:20","date_gmt":"2006-09-03T17:08:20","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/sandisk-takes-on-the-ipod.html"},"modified":"2006-09-03T17:08:20","modified_gmt":"2006-09-03T17:08:20","slug":"sandisk-takes-on-the-ipod","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/consumer-electronics\/sandisk-takes-on-the-ipod.html","title":{"rendered":"SanDisk takes on the iPod"},"content":{"rendered":"<div>I am impressed that SanDisk has come out with <a href=\"http:\/\/ipcommunications.tmcnet.com\/news\/2006\/09\/01\/197970.htm\">music player<\/a> after <a href=\"http:\/\/ipcommunications.tmcnet.com\/news\/2006\/08\/22\/194208.htm\">music player<\/a>. Each seems to be a better value than the last. The question is whether the American market and others will care much about the value difference between an Apple and SanDisk music\/MP3 player. I would imagine in some markets where it isn&#8217;t so important to be trendy the SanDisk models will do well. In trendier markets Apple still has such a strong lock it will be tough to make headway. But I give the company an A for effort. If Apple slips up and perhaps has a <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/consumer-electronics\/news-for-buster-poindexter.html\">battery recall<\/a> or something similar &#8212; perhaps SanDisk and Microsoft (see <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/consumer-electronics\/microsofttoshiba-zune.html\">Microsoft\/Toshiba Zune<\/a> and <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/consumer-electronics\/microsoft-should-buy-spiralfrog.html\">Microsoft Should Buy SpiralFrog<\/a>) will get the openings they are looking for.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I am impressed that SanDisk has come out with music player after music player. Each seems to be a better value than the last. The question is whether the American market and others will care much about the value difference between an Apple and SanDisk music\/MP3 player. I would imagine in some markets where it<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172],"tags":[347,442,284,1319,1277,1320],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4735"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=4735"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/4735\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=4735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=4735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=4735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}