{"id":5100,"date":"2006-12-15T07:52:35","date_gmt":"2006-12-15T07:52:35","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/costco-crm.html"},"modified":"2006-12-15T07:52:35","modified_gmt":"2006-12-15T07:52:35","slug":"costco-crm","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/crm\/costco-crm.html","title":{"rendered":"Costco CRM"},"content":{"rendered":"<div>I have been hearing relatives, friends and just about everyone else tell me how Costco is a great place to buy electronics from as their <a href=\"http:\/\/www.costco.com\/Service\/FeaturePageLeftNav.aspx?ProductNo=10166081\"><font color=\"#800080\">warranty policy<\/font><\/a> is amazing. You can return things apparently forever. I am no sure if this is the case but it seems everyone is buying from Costco and returning things at will. <\/div>\n<div>&nbsp;<\/div>\n<div>At a recent lunch with TMC team members a waiter heard us talking about technology and asked us if we could help him. He had just purchased a TV from Best Buy and it broke after a few weeks. The company wouldn&rsquo;t take the TV back &#8212; they said he damaged it: He denies this is the case &#8212; and the manufacturer told him it would cost more to fix the TV than the TV cost.<\/div>\n<div>&nbsp;<\/div>\n<div>Anyway the lunch became a 5 minute sounding board on the virtues of Costco and the poor customer service and return policies of Best Buy. I have never had a problem at Best Buy and perhaps this is because I never returned anything there.<\/div>\n<div>&nbsp;<\/div>\n<div>The moral of the story is having the best return policy can turn your customers into huge advocates of your company. I rarely buy electronics from Costco but I am considering doing so now.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I have been hearing relatives, friends and just about everyone else tell me how Costco is a great place to buy electronics from as their warranty policy is amazing. You can return things apparently forever. I am no sure if this is the case but it seems everyone is buying from Costco and returning things<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[1646,1647,281,1648],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/5100"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=5100"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/5100\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=5100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=5100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=5100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}