{"id":5470,"date":"2007-05-01T08:35:30","date_gmt":"2007-05-01T08:35:30","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/video-game-marketing.html"},"modified":"2007-05-01T08:35:30","modified_gmt":"2007-05-01T08:35:30","slug":"video-game-marketing","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/video-game-marketing.html","title":{"rendered":"Video Game Marketing"},"content":{"rendered":"<div style=\"MARGIN: 0in 0in 0pt\">I gave a keynote presentation yesterday on the <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/marketing-in-the-new-world-order.html\">next generation of marketing<\/a> and it was one of my favorite speeches to date as it was something new and different to discuss. I got to speak about all the latest technology options for companies and how they tie into marketing and allow companies to connect with consumers in new ways.<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">I had a few examples in my presentation and in a few weeks I will be able to post a video of the presentation so you can see it for yourself. A few things I discussed were how companies could use <a href=\"http:\/\/www.twitter.com\/\">twitter<\/a>, social networks, web 2.0 and other ideas in their marketing campaigns.<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">Moreover I discussed how Burger king is using video games in their marketing and how KFC is using mosquito ringtones in their TV ads to appeal to the younger demographic.<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">I was reminded of the presentation when I learned today the Army is also using video games as a way to market to prospective recruits. The Army is not alone&hellip;. It seems many companies are leveraging the power of video games to reach their prospective markets meaning one day we may see all video games being supplied for free with advertisers and sponsors footing the bill. See the full story <a href=\"http:\/\/chiefmarketer.com\/media360\/video-game-recruitment-04292007\/\">here<\/a>.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I gave a keynote presentation yesterday on the next generation of marketing and it was one of my favorite speeches to date as it was something new and different to discuss. I got to speak about all the latest technology options for companies and how they tie into marketing and allow companies to connect with<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/5470"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=5470"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/5470\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=5470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=5470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=5470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}