{"id":5659,"date":"2007-07-06T09:39:21","date_gmt":"2007-07-06T09:39:21","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/unwired-enterprise.html"},"modified":"2007-07-06T09:39:21","modified_gmt":"2007-07-06T09:39:21","slug":"unwired-enterprise","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/unwired-enterprise.html","title":{"rendered":"Unwired Enterprise"},"content":{"rendered":"<div style=\"MARGIN: 0in 0in 0pt\">Nortel is perfectly positioned to bring the world their <a href=\"http:\/\/internetcommunications.tmcnet.com\/topics\/enterprise\/articles\/8216-nortel-create-all-wireless-office-environments.htm\">Unwired Enterprise<\/a> vision. The company is a strong player in the enterprise and service provider markets. For this reason it may even be surprising Nortel hasn&rsquo;t gained more traction as they offer a great suite of products and services.<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">The leading Canadian communications company has been doing an impressive job of branding via it&rsquo;s hyperconnectivity campaign and now it&rsquo;s adding &ldquo;unwired enterprise&rdquo; to the mix. Personally I am not a fan of the term hyperconnectivity but I can&#8217;t think of a better term and at the same time I admit I understand immediately and exactly what the term is meant to convey. Somehow it just makes me uncomfortable. Like there are electrodes on my brain or something.<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">But this digression misses the point that from a marketing perspective one and two-word taglines are exactly what companies need to brand the brain of the decision maker.<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">Nortel is in a great position to leverage its various product lines to work seamlessly together to provide solutions others can&#8217;t match. The marketing messages have been planted&hellip; Now it is up to the company to back them up with consistency and a continued pipeline of great products the market buys.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nortel is perfectly positioned to bring the world their Unwired Enterprise vision. The company is a strong player in the enterprise and service provider markets. For this reason it may even be surprising Nortel hasn&rsquo;t gained more traction as they offer a great suite of products and services. &nbsp; The leading Canadian communications company has<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[202,172,199,188,189,118,177,190,191,219,175],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/5659"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=5659"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/5659\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=5659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=5659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=5659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}