{"id":5669,"date":"2007-07-10T10:46:53","date_gmt":"2007-07-10T10:46:53","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/nielsennetratings-changes-measurements.html"},"modified":"2007-07-10T10:46:53","modified_gmt":"2007-07-10T10:46:53","slug":"nielsennetratings-changes-measurements","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/nielsennetratings-changes-measurements.html","title":{"rendered":"Nielsen\/NetRatings Changes Measurements"},"content":{"rendered":"
The success of sites embodying AJAX<\/a> has driven a need to change the way websites are measured. Generally, most sites are measured by “page views” or how many pages are viewed on a site. If you were to read 5 blog entries on TMCnet<\/a> this week your views would be counted towards TMCnet’s page view number.<\/div>\n
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As more sites embody AJAX and video, there is no need for a page to refresh and as such a person could spend many minutes on a website and only view a single page. So the current system favors sites which refresh often such as a Google or Yahoo.<\/div>\n
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PC World reports<\/a> that Nielsen\/NetRatings will start measuring total time spent on a site as their primary metric and page views will be secondary.<\/div>\n
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"It is not that page views are irrelevant now, but they are a less accurate gauge of total site traffic and engagement," Scott Ross, director of product marketing at Nielsen\/NetRatings said. "Total minutes is the most accurate gauge to compare between two sites. If [Web] 1.0 is full page refreshes for content, Web 2.0 is, ‘How do I minimize page views and deliver content more seamlessly?’"<\/div>\n
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The biggest drawback to Web 2.0 sites is the fact they cannot display ads properly. Why? Generally, new ads are introduced to a page when it refreshes. If you don’t refresh the page how can you show new ads? Well in reality, new ads will likely show up every X seconds on AJAX and video sites. But until consumers and the advertising community get comfortable with this change there will be lost ad revenue on Web 2.0 sites.<\/div>\n","protected":false},"excerpt":{"rendered":"

The success of sites embodying AJAX has driven a need to change the way websites are measured. Generally, most sites are measured by “page views” or how many pages are viewed on a site. If you were to read 5 blog entries on TMCnet this week your views would be counted towards TMCnet’s page view<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163,118],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/5669"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=5669"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/5669\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=5669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=5669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=5669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}