{"id":6105,"date":"2007-11-20T16:01:34","date_gmt":"2007-11-20T16:01:34","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/ma-bell-strikes-back.html"},"modified":"2007-11-20T16:01:34","modified_gmt":"2007-11-20T16:01:34","slug":"ma-bell-strikes-back","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/ma-bell-strikes-back.html","title":{"rendered":"Ma Bell Strikes Back"},"content":{"rendered":"<div style=\"MARGIN: 0in 0in 0pt\"><\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">Recently I wrote an article titled <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/google\/ma-google.html\">Ma Google<\/a> which discussed how Google needs to do anything &ndash; everything it can to have a direct pipe to customers so they can bypass service providers who could block their access.<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">Now it is AT&amp;T which is gearing up to take on Google head on. How you ask? By <a href=\"http:\/\/www.tmcnet.com\/comsol\/articles\/15042-att-announces-ingenio-acquisition.htm\">acquiring<\/a> Ingenio the pay-per-call advertising company. Initially AT&amp;T will integrate the service into its directory assistance products but it is easy to see how the company could try to build a huge advertising network similar to what Google has done with Adwords.<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">Just think about how many businesses AT&amp;T already has as customers. Over time this network could be evolved into pay-per-click as well.<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">Currently Ingenio has a number of advertiser partners such as AOL and infospace. It is not tough to imagine the company adding Yahoo! and MSN to this network over time.<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">&nbsp;<\/div>\n<div style=\"MARGIN: 0in 0in 0pt\">Now it&rsquo;s Google&rsquo;s turn&hellip; I wonder what they will hit the service providers with next. What do you think?<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Recently I wrote an article titled Ma Google which discussed how Google needs to do anything &ndash; everything it can to have a direct pipe to customers so they can bypass service providers who could block their access. &nbsp; Now it is AT&amp;T which is gearing up to take on Google head on. How you<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[199,118],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/6105"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=6105"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/6105\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=6105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=6105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=6105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}