{"id":6478,"date":"2008-02-14T17:20:34","date_gmt":"2008-02-14T17:20:34","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/increase-marketing-spend-in-a-recession.html"},"modified":"2008-02-14T17:20:34","modified_gmt":"2008-02-14T17:20:34","slug":"increase-marketing-spend-in-a-recession","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/science\/increase-marketing-spend-in-a-recession.html","title":{"rendered":"Increase Marketing Spend in a Recession"},"content":{"rendered":"<p>I just couldn&#8217;t help but sharing this <a href=\"http:\/\/blogs.bnet.com\/intercom\/?p=1573&amp;loomia_fb=t0:a17:g14:r4:c0.415\">article <\/a>about how companies who increase their marketing spend in a recession come out of it doing better than when they went into it. I am not advocating that there is a recession mind you but even in a slow down, the companies who remain consistent in their messaging do better than others who wait for phones to ring by themselves.<\/p>\n<p>What are your thoughts?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just couldn&#8217;t help but sharing this article about how companies who increase their marketing spend in a recession come out of it doing better than when they went into it. I am not advocating that there is a recession mind you but even in a slow down, the companies who remain consistent in their<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,171,179,180,202,172,215,160,163,1674,212,199,218,197,186,188,1669,198,1673,220,1672,221,116,156,189,203,211,118,1670,1109,177,174,190,191,205,219,175],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/6478"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=6478"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/6478\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=6478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=6478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=6478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}