If you can’t beat Google head on, why not use some strategery? In this case, Yahoo! has unveiled SearchMonkey, a technology which allows websites to modify how their search results appear on Yahoo! search.<\/p>\n
What can you do with this API? You could add a photo of your company next to its listing and more.<\/p>\n
Unfortunately the API does not let you raise your search rank but perhaps if you make your listing look more enticing it will possibly generate more clicks than other sites.<\/p>\n
So what has Yahoo! done here? They have combined user generated content as part of their search algorithms.<\/p>\n
Will this help them? I would say it will help a bit as some companies will be enticed to experiment with the API and this alone will increase the company’s search market share.<\/p>\n
In the long run, we can expect Google to do something similar which will effectively make this effort moot. <\/p>\n