{"id":6574,"date":"2008-02-29T09:04:50","date_gmt":"2008-02-29T09:04:50","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/web-20-comes-to-crm.html"},"modified":"2008-02-29T09:04:50","modified_gmt":"2008-02-29T09:04:50","slug":"web-20-comes-to-crm","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/web-20-comes-to-crm.html","title":{"rendered":"Web 2.0 comes to CRM"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/bank-mashup.jpg\" alt=\"\" \/><br \/>\n<strong>The above graphic is a bank mashup showing all banks in Norwalk, CT &#8212; where TMC headquarters are located. (credit: <a href=\"http:\/\/www.webmashup.com\/cgi-bin\/jump.cgi?ID=534\">Webmashup.com<\/a>)<\/strong><\/p>\n<p>\nA logical place for mashups to show up are in customer relationship management applications where they can allow field sales and support personnel to see the locations of their customers in real-time. Funny, I have been hoping for more and more business mashups to be invented and one shows up right in the CRM space.<\/p>\n<p>TMCnet&#8217;s own David Sims broke the <a href=\"http:\/\/www.tmcnet.com\/channels\/open-source-crm\/articles\/21814-google-maps-crm-tool-slated-sugarcrm-q2-2008.htm\">story<\/a> yesterday in fact.<\/p>\n<p>Here is an excerpt:<\/p>\n<blockquote>\n<div style=\"margin: 0in 0in 0pt;\">SMaps automatically links addresses and locations of individuals or companies to  their location in Google Maps. Viewing full contact information from their CRM  database with Google&#8217;s mapping functionality makes scenes from recent movies  like <em>Minority Report<\/em> &quot;a reality for companies,&quot; according to the CRM  Workers. <\/div>\n<div style=\"margin: 0in 0in 0pt;\">&nbsp;<\/div>\n<div style=\"margin: 0in 0in 0pt;\">The product lets users use Google&#8217;s mapping  capability with their CRM information such as contact details, price and order  history to zoom in and make decisions. <\/p>\n<p>SMaps is billed as a product to  &quot;boost efficiency of mobile workers, helping them save time and cost.&quot; The  Target List functionality provides &quot;access to geographic information to sales  managers and personnel who can then use that information to focus marketing and  sales efforts,&quot; explains CRM Principal Consultant for Asia Pacific David Gill.<\/p><\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>The above graphic is a bank mashup showing all banks in Norwalk, CT &#8212; where TMC headquarters are located. (credit: Webmashup.com) A logical place for mashups to show up are in customer relationship management applications where they can allow field sales and support personnel to see the locations of their customers in real-time. Funny, I<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[179,215,118],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/6574"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=6574"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/6574\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=6574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=6574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=6574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}