{"id":6963,"date":"2008-06-13T07:15:08","date_gmt":"2008-06-13T07:15:08","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/yahoo_looks_to_google.html"},"modified":"2008-06-13T07:15:08","modified_gmt":"2008-06-13T07:15:08","slug":"yahoo-looks-to-google","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/yahoo-looks-to-google.html","title":{"rendered":"Yahoo Looks to Google"},"content":{"rendered":"<p>Yesterday&#8217;s <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/yahoo\/yahoomicrosoft-deal-off.html\">news<\/a> regarding the talks breaking down again between Yahoo and Microsoft leads very nicely into today&#8217;s <a href=\"http:\/\/online.wsj.com\/article\/SB121329534659368693.html?mod=rss_todays_us_nonsub_marketplace\">news<\/a> that Yahoo will be displaying Google ads on select portions of its site. Yahoo estimates about $800 million in revenue from this deal and if the regulators bless it it will be good news for Google.<\/p>\n<p>It is obvious Microsoft is threatened by Google and moreover they have suggested the search leader is a monopoly. This new agreement between the world&#8217;s first search engine and most-popular search engine will just add to Microsoft&#8217;s concern about Google.<br \/>\nAlthough Yahoo shareholders are hurt in the short-term by Yahoo&#8217;s decision not to sell to Microsoft, it would appear that Yahoo got the message and has taken a bold step to increase profits. This could be a good sign for the future but I continue to hear stories about how there is a culture of complacency at Yahoo and if this hasn&#8217;t changed as a result of this ordeal, shareholders will be long-term losers as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday&#8217;s news regarding the talks breaking down again between Yahoo and Microsoft leads very nicely into today&#8217;s news that Yahoo will be displaying Google ads on select portions of its site. Yahoo estimates about $800 million in revenue from this deal and if the regulators bless it it will be good news for Google. It<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,163,1677,188,118,1675],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/6963"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=6963"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/6963\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=6963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=6963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=6963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}