{"id":7025,"date":"2008-07-01T10:19:10","date_gmt":"2008-07-01T10:19:10","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/searching_flash_becomes_easier.html"},"modified":"2008-07-01T10:19:10","modified_gmt":"2008-07-01T10:19:10","slug":"searching-flash-becomes-easier","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/searching-flash-becomes-easier.html","title":{"rendered":"Searching Flash Becomes Easier"},"content":{"rendered":"<p>Until now, if you designed a website in Flash, you were out of luck in terms of SEO. Search engines in fact could not read Flash and this means that even a rich, very targeted site would not come up in search engine results.<\/p>\n<p>You can see that searching is inacurate as many great sites are Flash only.<\/p>\n<p>This is scheduled to <a href=\"http:\/\/hosted-communications.tmcnet.com\/topics\/broadband-comm\/articles\/32853-adobe-partners-with-google-yahoo-advance-rich-media.htm\">change<\/a> in the future as Adobe has <a href=\"http:\/\/www.adobe.com\/aboutadobe\/pressroom\/pressreleases\/200806\/070108AdobeRichMediaSearch.html\">said<\/a> they will start working with leading search engine companies such as Yahoo and Google to make the SWF Flash file format readable.<\/p>\n<p>Many in the industry <a href=\"http:\/\/blogs.zdnet.com\/BTL\/?p=9224&amp;tag=nl.e539\">think<\/a> this is a big deal and I tend to agree.<\/p>\n<p>One of the areas where this move can be most important is in reduced duplication of effort. Many sites which develop in Flash also develop a seperate but equivalent HTML site for SEO reasons. Obviously this is duplicated effort and makes no sense in the long term. Now, companies can comfortably develop Flash-only sites without the need for site duplication.<\/p>\n<p>See Also:<\/p>\n<p><a href=\"http:\/\/blog.tmcnet.com\/blog\/tom-keating\/voip\/adobe-flash-goes-voip.asp\">Adobe Flash goes VoIP<\/a><br \/><a href=\"http:\/\/blog.tmcnet.com\/blog\/tom-keating\/sip\/flashtosip-video-calls.asp\">Flash-to-SIP Video Calls<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Until now, if you designed a website in Flash, you were out of luck in terms of SEO. Search engines in fact could not read Flash and this means that even a rich, very targeted site would not come up in search engine results. You can see that searching is inacurate as many great sites<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[163,188,1678,118,1675],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/7025"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=7025"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/7025\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=7025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=7025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=7025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}