{"id":7128,"date":"2008-08-04T10:55:03","date_gmt":"2008-08-04T10:55:03","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/speaking_at_sagem-interstar_conference.html"},"modified":"2008-08-04T10:55:03","modified_gmt":"2008-08-04T10:55:03","slug":"speaking-at-sagem-interstar-conference","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/ip-communications\/speaking-at-sagem-interstar-conference.html","title":{"rendered":"Speaking at Sagem-Interstar Conference"},"content":{"rendered":"<p><SPAN style='FONT-SIZE: 10pt; FONT-FAMILY: Arial; FONT-WEIGHT:Normal;'>I am on the plane now reading the Wall Street Journal, watching CNBC and responding to email. It seems to be a productive flight so far and a bit later I will be working on my presentation which I will give in Montreal later this week.<\/p>\n<p>I will be speaking at a Sagem-Interstar Partner Conference where I will be talking about advanced lead generation.<\/p>\n<p>As part of my talk I will delve into all aspects of marketing. I will be discussing the benefits of integration, and how integration can actually increase lead close rates.<\/p>\n<p>I am excited about this talk because it gives me a platform to discuss how technology companies can be most successful. Most tech companies are run by techies who generally do not understand branding or positioning.<\/p>\n<p>In my career I have seen hundreds of companies with fantastic products fail. They fail in many cases because the company execs don&#8217;t understand the importance of customer communications. What needs to be driven home this week is that people rarely buy products, they buy the perception of a product. They purchase what they think the product does and what the company making it stands for.<\/p>\n<p>People in tech don&#8217;t think enough about how Apple took a commoditized industry and increased margins, sales and market share by using among other things, superior branding and marketing.<\/p>\n<p>I am really pumped about this presentation and hope to see you there.<\/p>\n<p>Blogged via wireless handheld. <\/SPAN><br \/><img decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/images\/12178617021.jpg\" alt=\"12178617021.jpg\" border=\"0\" \/><\/a><br \/><img decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/images\/12178617022.jpg\" alt=\"12178617022.jpg\" border=\"0\" \/><\/a><br \/><img decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/images\/12178617023.jpg\" alt=\"12178617023.jpg\" border=\"0\" \/><\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am on the plane now reading the Wall Street Journal, watching CNBC and responding to email. It seems to be a productive flight so far and a bit later I will be working on my presentation which I will give in Montreal later this week. I will be speaking at a Sagem-Interstar Partner Conference<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[199],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/7128"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=7128"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/7128\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=7128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=7128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=7128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}