{"id":7503,"date":"2008-12-16T10:10:16","date_gmt":"2008-12-16T10:10:16","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/yahoo_adds_social_features_to_mail.html"},"modified":"2008-12-16T10:10:16","modified_gmt":"2008-12-16T10:10:16","slug":"yahoo-adds-social-features-to-mail","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/yahoo-adds-social-features-to-mail.html","title":{"rendered":"Yahoo Adds Social Features to Mail"},"content":{"rendered":"<p>In a promising move, Yahoo will <a href=\"http:\/\/www.tmcnet.com\/usubmit\/2008\/12\/16\/3858770.htm\">add<\/a> social features to its mail service and increase the &#8220;sociability&#8221; of many of its services.<\/p>\n<p>In addition, you will now be able to turn the electronic mail service into a &#8220;scrapbook for your life&#8221; and to compete with other social networking services more effectively; outside programmers will now have access to the platform.<\/p>\n<p>This is a smart move but not for the reason you may think. Social networks in general are not great ad revenue drivers. But coupled with the in-depth analytics Yahoo possesses, a social media network could have much more value than for the FaceBooks of the world. Let&#8217;s see what they do with these new features and whether customers like them.<\/p>\n<p>Then we can worry about the advertisers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a promising move, Yahoo will add social features to its mail service and increase the &#8220;sociability&#8221; of many of its services. In addition, you will now be able to turn the electronic mail service into a &#8220;scrapbook for your life&#8221; and to compete with other social networking services more effectively; outside programmers will now<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206,118,1675],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/7503"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=7503"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/7503\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=7503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=7503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=7503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}