{"id":7574,"date":"2009-01-12T13:03:24","date_gmt":"2009-01-12T13:03:24","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/wireless_devices_less_is_more.html"},"modified":"2009-01-12T13:03:24","modified_gmt":"2009-01-12T13:03:24","slug":"wireless-devices-less-is-more","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/wireless-devices-less-is-more.html","title":{"rendered":"Wireless Devices, Less is More"},"content":{"rendered":"<p><i>If you don&#8217;t understand where Apple is going and shift, you are dead in the water<\/i><\/p>\n<p>Finally, someone gets it. This morning I was speaking to Carl Ford about how there was a wireless phone company who spoke condescendingly about the iPhone because as they said it (albeit a while back) &#8211; they make thousands of devices while the iPhone is yet a single device.<\/p>\n<p>As I have said before, having a <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/apple\/show-me-the-opportunities.html\">single device<\/a> really allows Apple to lower the price of their devices as volumes are higher. And the single device enlists more passion from the audience\/buying community than having hundreds or thousands. Imagine what happens at 500 million iPhones.<\/p>\n<p>Thankfully, Microsoft gets it and Todd Peters, the vice president of marketing for the Windows Mobile division just <a href=\"http:\/\/bits.blogs.nytimes.com\/2009\/01\/08\/microsoft-expect-fewer-phones-with-windows\/?scp=5&amp;sq=microsoft&amp;st=cse\">said<\/a> &#8220;I&#8217;d rather have fewer devices and be more focused,&#8221; he said. That way &#8220;we get better integration&#8221; between phone and operating system.<\/p>\n<p>Todd Peters gets it. Will other companies as well?<\/p>\n<p>My prediction &#8211; you can&#8217;t have more than 20 devices worldwide and compete effectively in the mobile device market in 2015. Time to start pruning.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you don&#8217;t understand where Apple is going and shift, you are dead in the water Finally, someone gets it. This morning I was speaking to Carl Ford about how there was a wireless phone company who spoke condescendingly about the iPhone because as they said it (albeit a while back) &#8211; they make thousands<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166,158,168,170,172,196,188,118,174,191,175],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/7574"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=7574"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/7574\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=7574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=7574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=7574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}