{"id":7613,"date":"2009-01-21T10:25:32","date_gmt":"2009-01-21T10:25:32","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/pandora_adds_ads.html"},"modified":"2009-01-21T10:25:32","modified_gmt":"2009-01-21T10:25:32","slug":"pandora-adds-ads","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/fcc\/pandora-adds-ads.html","title":{"rendered":"Pandora Adds Ads"},"content":{"rendered":"<p><span style=\"display: inline;\" class=\"mt-enclosure mt-enclosure-image\"><img loading=\"lazy\" decoding=\"async\" height=\"388\" width=\"213\" style=\"margin: 0pt 20px 20px 0pt; float: left;\" class=\"mt-image-left\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/iphone-pandora1.jpg\" alt=\"iphone-pandora1.jpg\" \/><\/span>It had to happen eventually &#8212; <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/tag\/Pandora\">Pandora <\/a>&#8212; the web-based music service which allows you to play the music you like to listen to, has recently started adding 15-second advertisements <img decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/mt-static\/plugins\/FCKeditor\/fckeditor\/editor\/images\/smiley\/msn\/cry_smile.gif\" alt=\"\" \/>.<\/p>\n<p>But wait a second&#160;<img decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/mt-static\/plugins\/FCKeditor\/fckeditor\/editor\/images\/smiley\/msn\/embaressed_smile.gif\" alt=\"\" \/> I run a media company &#8212; and that means I know advertisers pay the bills.<\/p>\n<p>Gizmodo <a href=\"http:\/\/i.gizmodo.com\/5136064\/we-now-interrupt-pandora-radio-for-this-brief-message-every-so-often\">says <\/a>users get 15 seconds of advertisements for every two hours of music. This seems like a great ratio to me.<\/p>\n<p>I must say this news seems coincidental as it comes at the the same time Clear Channel, the nation&#8217;s largest radio company is <a href=\"http:\/\/www.chron.com\/disp\/story.mpl\/headline\/biz\/6221249.html\">laying off<\/a> nearly two thousand workers.<\/p>\n<p>According to sources familiar with the matter, many of the layoffs will be in ad sales meaning Pandora should have a large number of salespeople to choose from.<\/p>\n<p>Personally, I think Pandora and similar services are the future of music &#8212; consider it Radio over IP or RoIP. <img decoding=\"async\" src=\"http:\/\/blog.tmcnet.com\/mt-static\/plugins\/FCKeditor\/fckeditor\/editor\/images\/smiley\/msn\/shades_smile.gif\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It had to happen eventually &#8212; Pandora &#8212; the web-based music service which allows you to play the music you like to listen to, has recently started adding 15-second advertisements . But wait a second&#160; I run a media company &#8212; and that means I know advertisers pay the bills. Gizmodo says users get 15<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[172,160,162,196],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/7613"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=7613"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/7613\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=7613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=7613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=7613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}