{"id":8043,"date":"2009-07-20T12:04:51","date_gmt":"2009-07-20T12:04:51","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/avaya_purchases_nortel_enterprise_assets.html"},"modified":"2009-07-20T12:04:51","modified_gmt":"2009-07-20T12:04:51","slug":"avaya-purchases-nortel-enterprise-assets","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/avaya-purchases-nortel-enterprise-assets.html","title":{"rendered":"Avaya Purchases Nortel Enterprise Assets"},"content":{"rendered":"<p><span>The highly anticipated news of Nortel&#8217;s Enterprise Solutions business being sold to either Siemens or Nortel is here. The envelope please&#8230; And the winner is&#8230; Avaya &#8211; subject to bankruptcy bidding rules and court approval of course. Here are some <a href=\"http:\/\/en.wikipedia.org\/wiki\/Stalking_horse\">details<\/a> on stalking horse bids in bankruptcy auctions if you are so inclined.<\/span><\/p>\n<p><span>What Avaya gains from this deal is marketshare, a talented engineering team, distribution channels, some very green systems and a lot more such as a great UC relationship with Microsoft and the B2B virtual-world technology including 3D stereo VoIP incorporated in <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/virtual-worlds\/nortels-weblive-brings-virtual-worlds-to-business.html\">Web.Alive<\/a>. <\/span><\/p>\n<p><span>The downside to mergers of course are integration issues, cultural issues, increased bureaucracy and lots of other challenges such as merging product lines, etc.<\/span><\/p>\n<p><span>Then again in such a situation Nortel&#8217;s employees which are kept on will likely be thrilled the company&#8217;s assets were sold and could likely be some of the most motivated workers on Avaya&#8217;s payroll. In addition, the chance of large-scale Nortel\/Avaya defections is low in this economy.<\/span><\/p>\n<p><span>In the end, Avaya <a href=\"http:\/\/www.marketwatch.com\/story\/nortel-to-sell-solutions-unit-for-475-mln\">picked up<\/a> a distressed asset at what will likely prove to be great price, $475 million and with that comes lots of solid relationships and great technology.<\/span><\/p>\n<p><span>More importantly all these products and services &#8212; the ones that remain anyway, will now be promoted without the baggage of a half-decade plus on and off financial mess.<\/span><\/p>\n<p><span>Probably most importantly, Avaya is one of the best marketers in the business and they will now have a more interesting story to tell, not to mention a slew of new products to promote.<\/span><\/p>\n<p><span>I am looking forward to watching Avaya&#8217;s integration efforts very closely and it will be interesting to see what they make of these new assets.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The highly anticipated news of Nortel&#8217;s Enterprise Solutions business being sold to either Siemens or Nortel is here. The envelope please&#8230; And the winner is&#8230; Avaya &#8211; subject to bankruptcy bidding rules and court approval of course. Here are some details on stalking horse bids in bankruptcy auctions if you are so inclined. What Avaya<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[166,178,171,179,181,202,172,182,199,1677,188,1676,198,156,189,118,177,174,190,191,219,175],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/8043"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=8043"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/8043\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=8043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=8043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=8043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}