{"id":8374,"date":"2010-01-06T09:34:21","date_gmt":"2010-01-06T09:34:21","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/how_apple_and_others_control_leaks.html"},"modified":"2010-01-06T09:34:21","modified_gmt":"2010-01-06T09:34:21","slug":"how-apple-and-others-control-leaks","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/how-apple-and-others-control-leaks.html","title":{"rendered":"How Apple and Others Control Leaks"},"content":{"rendered":"<p>John Martellaro presents an eye-opening <a href=\"http:\/\/www.macobserver.com\/tmo\/article\/how_apple_does_controlled_leaks\/\">story<\/a> of how Apple uses the media as it sees fit to disseminate information about a product it is launching. Reasons to do so include changing the behavior of a partner, seeing if a price point will work, panic a competitor and\/or fill seats at Apple events.<\/p>\n<p>Interestingly I wrote just a few days ago that I would happily pay $999 for an Apple tablet &#8211; have I just unwittingly <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/apple\/apples-itablet-confirmed---why-it-may-ruin-tech.html\">confirmed<\/a> Apple picked a good price to put on the launch of this product?<\/p>\n<p>One wonders how many other companies are using similar tactics for similar reasons.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Martellaro presents an eye-opening story of how Apple uses the media as it sees fit to disseminate information about a product it is launching. Reasons to do so include changing the behavior of a partner, seeing if a price point will work, panic a competitor and\/or fill seats at Apple events. Interestingly I wrote<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158,172,162,196,118],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/8374"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=8374"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/8374\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=8374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=8374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=8374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}