{"id":8649,"date":"2010-05-28T15:59:22","date_gmt":"2010-05-28T15:59:22","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/does_bp_now_stand_for_black_pest.html"},"modified":"2010-05-28T15:59:22","modified_gmt":"2010-05-28T15:59:22","slug":"does-bp-now-stand-for-black-pest","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/crm\/does-bp-now-stand-for-black-pest.html","title":{"rendered":"Does BP now Stand for Black Pest?"},"content":{"rendered":"<p>In a world where social media allows the world to talk back &#8211; you have to be extra careful. Through <a href=\"http:\/\/www.greenpeace.org.uk\/files\/tarsands\/logo-competition.html\">Greenpeace<\/a>, the world has <a href=\"http:\/\/trueslant.com\/billbarol\/2010\/05\/28\/bp-greenpeace-and-the-spill-photoshoppers-revenge\/\">come together<\/a> to vent their frustration with BP via Photoshop and creativity. The goal is to recreate the company&#8217;s logo in a manner which encompasses the oil tragedy the company is currently embroiled in.<\/p>\n<p>The challenge for BP of course is that they have been advertising for years that they are now &#8220;beyond petroleum&#8221; implying they aren&#8217;t in the oil business anymore. Obviously this is coming back to haunt them as we see daily videos of the oil gusher below the ocean. I put some of my favorite samples below&#8230; Flickr has <a href=\"http:\/\/www.flickr.com\/photos\/greenpeaceuk\/tags\/bp\/\">more<\/a>.<br \/>&#160;<\/p>\n<p><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/bp1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"618\" alt=\"bp1.jpg\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2010\/05\/bp1-thumb-500x618-7444.jpg\" class=\"mt-image-none\" style=\"\" \/><\/a><\/span><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/BP2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" alt=\"BP2.jpg\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2010\/05\/BP2-thumb-500x500-7446.jpg\" class=\"mt-image-none\" style=\"\" \/><\/a><\/span><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/BP3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"469\" alt=\"BP3.jpg\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2010\/05\/BP3-thumb-500x469-7448.jpg\" class=\"mt-image-none\" style=\"\" \/><\/a><\/span><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/BP4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"659\" alt=\"BP4.jpg\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2010\/05\/BP4-thumb-500x659-7450.jpg\" class=\"mt-image-none\" style=\"\" \/><\/a><\/span><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/BP5.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"549\" alt=\"BP5.jpg\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2010\/05\/BP5-thumb-500x549-7452.jpg\" class=\"mt-image-none\" style=\"\" \/><\/a><\/span><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/BP6.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"382\" alt=\"BP6.jpg\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2010\/05\/BP6-thumb-500x382-7454.jpg\" class=\"mt-image-none\" style=\"\" \/><\/a><\/span><span class=\"mt-enclosure mt-enclosure-image\" style=\"display: inline;\"><a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/uploads\/BP7.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"688\" alt=\"BP7.jpg\" src=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/assets_c\/2010\/05\/BP7-thumb-500x688-7456.jpg\" class=\"mt-image-none\" style=\"\" \/><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where social media allows the world to talk back &#8211; you have to be extra careful. Through Greenpeace, the world has come together to vent their frustration with BP via Photoshop and creativity. The goal is to recreate the company&#8217;s logo in a manner which encompasses the oil tragedy the company is<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/8649"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=8649"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/8649\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=8649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=8649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=8649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}