{"id":8786,"date":"2010-08-24T10:10:00","date_gmt":"2010-08-24T10:10:00","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/supporting_customers_on_facebook.html"},"modified":"2010-08-24T10:10:00","modified_gmt":"2010-08-24T10:10:00","slug":"supporting-customers-on-facebook","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/supporting-customers-on-facebook.html","title":{"rendered":"Supporting Customers on Facebook"},"content":{"rendered":"<p>I was in Manhattan this past weekend and was blown away by the number  of ads I saw on billboards and on top of taxi cabs which didn&#8217;t promote  a company&#8217;s Web site but instead their Facebook page. It got me  thinking about social <span scayt_word=\"CRM\" scaytid=\"111\">CRM<\/span> and whether companies are leveraging social media beyond the URL. Interestingly I came across this <span scayt_word=\"TMC\" scaytid=\"127\">TMC<\/span> <span scayt_word=\"webinar\" scaytid=\"130\">webinar<\/span>  which takes place today and focuses on the issue of providing customer  service from Facebook pages. Check it out below &#8211; it takes place at 2:00  PM EST.<\/p>\n<p><\/p>\n<table width=\"500\" cellspacing=\"0\" cellpadding=\"0\" border=\"1\" align=\"center\" style=\"width: 500px;\">\n<tbody>\n<tr>\n<td style=\"width: 500px;\">\n<p align=\"center\">\n<map name=\"MicrosoftOfficeMap0\">\n<area shape=\"Rect\" coords=\"479, 3, 673, 91\" href=\"http:\/\/event.on24.com\/r.htm?e=232587&amp;s=1&amp;k=CA5F6A48FB5F8451402EA2E011C1C496&amp;partnerref=tmclanding\" _cke_saved_href=\"http:\/\/event.on24.com\/r.htm?e=232587&amp;s=1&amp;k=CA5F6A48FB5F8451402EA2E011C1C496&amp;partnerref=tmclanding\" target=\"_blank\" \/>\n<area shape=\"Rect\" coords=\"7, 35, 260, 98\" href=\"http:\/\/www.parature.com\/\" _cke_saved_href=\"http:\/\/www.parature.com\/\" target=\"_blank\" \/><\/map>\n<p><img decoding=\"async\" width=\"500\" border=\"0\" alt=\"\" id=\"_x0000_i1025\" src=\"http:\/\/images.tmcnet.com\/webinars\/parature\/parature5-top.jpg\" _cke_saved_src=\"http:\/\/images.tmcnet.com\/webinars\/parature\/parature5-top.jpg\" usemap=\"#MicrosoftOfficeMap0\" nosend=\"1\" \/><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\" align=\"center\" style=\"width: 100%;\" class=\" cke_show_border\">\n<tbody>\n<tr>\n<td style=\"width: 500px;\">\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" id=\"_x0000_i1026\" src=\"http:\/\/images.tmcnet.com\/webinars\/openspan\/spacer.gif\" _cke_saved_src=\"http:\/\/images.tmcnet.com\/webinars\/openspan\/spacer.gif\" nosend=\"1\" \/><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<table width=\"95%\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\" align=\"center\" style=\"width: 95%;\" class=\" cke_show_border\">\n<tbody>\n<tr>\n<td style=\"height: 2px;\">\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" id=\"_x0000_i1027\" src=\"http:\/\/images.tmcnet.com\/webinars\/openspan\/spacer.gif\" _cke_saved_src=\"http:\/\/images.tmcnet.com\/webinars\/openspan\/spacer.gif\" nosend=\"1\" \/><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\" align=\"right\" style=\"width: 100%;\" class=\" cke_show_border\">\n<tbody>\n<tr>\n<td>\n<table width=\"100%\" height=\"839\" cellpadding=\"0\" border=\"0\" align=\"center\" style=\"width: 100%;\" class=\" cke_show_border\">\n<tbody>\n<tr>\n<td style=\"height: 7px;\">\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" id=\"_x0000_i1028\" src=\"http:\/\/images.tmcnet.com\/webinars\/openspan\/spacer.gif\" _cke_saved_src=\"http:\/\/images.tmcnet.com\/webinars\/openspan\/spacer.gif\" nosend=\"1\" \/><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"height: 826px;\">\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\" align=\"center\" style=\"width: 100%;\" class=\" cke_show_border\">\n<tbody>\n<tr>\n<td>\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\" style=\"width: 100%;\" class=\" cke_show_border\">\n<tbody>\n<tr>\n<td>\n<h1><strong>Facebook for Business: How to Engage and Support Your Customers Directly on Your Facebook Page<\/strong><\/h1>\n<h2>Tuesday August 24, 2010<\/h2>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"height: 11px;\">\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" id=\"_x0000_i1029\" src=\"http:\/\/images.tmcnet.com\/webinars\/openspan\/spacer.gif\" _cke_saved_src=\"http:\/\/images.tmcnet.com\/webinars\/openspan\/spacer.gif\" nosend=\"1\" \/><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p><strong>What: <\/strong>1 Hour Live <span scayt_word=\"Webinar\" scaytid=\"3\">Webinar<\/span> with <span scayt_word=\"Q\" scaytid=\"5\">Q<\/span>&amp;A<br \/>                                                                                     <span style=\"background-color: rgb(255, 255, 0);\"><strong>When: <\/strong>August 24, 2010 &#8211; 2:<span scayt_word=\"00pm\" scaytid=\"7\">00pm<\/span> EDT<\/span><br \/>                                                                                     <strong>Where: <\/strong>Online<br \/>                                                                                     <strong>Cost:<\/strong> Complimentary<\/p>\n<p>In  the beginning, Facebook was viewed as a personal-focused networking  tool. Now users outnumber the entire population of the United States.&#160;<\/p>\n<p>Clearly, Facebook can be a powerful tool for brands, businesses, and non-profits. This <span scayt_word=\"webinar\" scaytid=\"8\">webinar<\/span> will help you maximize your business to get the most out of being on Facebook.&#160;&#160;<\/p>\n<p>You will also learn how you can add the <span scayt_word=\"Parature\" scaytid=\"12\">Parature<\/span> for Facebook customer support application directly to your Facebook Page to ensure your customers&#8217; experience is optimized.<\/p>\n<p>Taking part in this <span scayt_word=\"webinar\" scaytid=\"9\">webinar<\/span>  provides the opportunity to hear about the latest stats and changes on  Facebook, as well as discover some unexpected surprises that can happen  on your page when you are able to support customers directly from your  Facebook Page.&#160;<\/p>\n<p>This <span scayt_word=\"webinar\" scaytid=\"10\">webinar<\/span> is essential for anyone who wants to gain a better understanding of what Social <span scayt_word=\"CRM\" scaytid=\"14\">CRM<\/span> on Facebook really means and learn about the new <span scayt_word=\"Parature\" scaytid=\"13\">Parature<\/span> for Facebook product.<\/p>\n<p><strong>Attend this <span scayt_word=\"webinar\" scaytid=\"11\">webinar<\/span> to:<\/strong><\/p>\n<ul>\n<li>Discover the benefits of social customer relationship management<\/li>\n<li>Get business results through connecting and engaging with fans on Facebook<\/li>\n<li>Learn how you can offer customer support directly from your business page<\/li>\n<li>See the benefits of monitoring, listening, and engaging with your customers on your Facebook Page<\/li>\n<\/ul>\n<p><strong>After the presentation, the <span scayt_word=\"Webinar\" scaytid=\"4\">Webinar<\/span> will be open for a live <span scayt_word=\"Q\" scaytid=\"6\">Q<\/span>&amp;A. &#160;Be sure to have your questions ready!<\/strong><\/p>\n<p align=\"center\"><a href=\"http:\/\/event.on24.com\/r.htm?e=232587&amp;s=1&amp;k=CA5F6A48FB5F8451402EA2E011C1C496&amp;partnerref=tmclanding%20\" _cke_saved_href=\"http:\/\/event.on24.com\/r.htm?e=232587&amp;s=1&amp;k=CA5F6A48FB5F8451402EA2E011C1C496&amp;partnerref=tmclanding%20\" target=\"_blank\" title=\"Register Now!\" alt=\"Register Now!\" rel=\"noopener noreferrer\">Register Now<\/a><br \/>                                                                                     &#160;<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"height: 11px;\">\n<p align=\"center\"><img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" id=\"_x0000_i1030\" src=\"http:\/\/images.tmcnet.com\/webinars\/openspan\/spacer.gif\" _cke_saved_src=\"http:\/\/images.tmcnet.com\/webinars\/openspan\/spacer.gif\" nosend=\"1\" \/><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&#160;<\/p>\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" border=\"1\" style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 47%; height: 20px;\">\n<p align=\"center\"><strong>PRESENTERS:<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"height: 182px;\">\n<table width=\"90%\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\" align=\"center\" style=\"width: 90%;\" class=\" cke_show_border\">\n<tbody>\n<tr>\n<td>\n<p>&#160;<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"height: 88px;\">\n<table width=\"87\" height=\"83\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\" align=\"left\" style=\"width: 87px;\" class=\" cke_show_border\">\n<tbody>\n<tr>\n<td style=\"width: 87px;\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"135\" height=\"156\" border=\"0\" alt=\"\" id=\"_x0000_i1031\" src=\"http:\/\/images.tmcnet.com\/webinars\/parature\/parature-photos-sahar.gif\" _cke_saved_src=\"http:\/\/images.tmcnet.com\/webinars\/parature\/parature-photos-sahar.gif\" nosend=\"1\" \/><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Beverly <span scayt_word=\"Macy\" scaytid=\"15\">Macy<\/span><\/strong><br \/>                                                                                                 CEO Gravity Summit and Managing Partner of <span scayt_word=\"Y\" scaytid=\"16\">Y<\/span>&amp;<span scayt_word=\"M\" scaytid=\"18\">M<\/span> PARTNERS<\/p>\n<p>                                                                                                 Beverly is the CEO of Gravity Summit and Managing Partner of <span scayt_word=\"Y\" scaytid=\"17\">Y<\/span>&amp;<span scayt_word=\"M\" scaytid=\"19\">M<\/span>  PARTNERS, a strategic advisory firm located in Beverly Hills, CA. She  recently signed a book deal from McGraw Hill to publish &#8220;The Power of  Real-Time Social Media Marketing&#8221; with co-author <span scayt_word=\"Teri\" scaytid=\"20\">Teri<\/span> Thompson. The book will feature real world social media case studies from companies like <span scayt_word=\"EMC\" scaytid=\"21\">EMC<\/span>, <span scayt_word=\"USAToday\" scaytid=\"22\">USAToday<\/span>, American Red Cross, <span scayt_word=\"MazdaUSA\" scaytid=\"23\">MazdaUSA<\/span> and others. The book will launch at the 3rd Annual Gravity Summit at UCLA in February 2011.<\/p>\n<p>Previously, Beverly spent 14 years at Xerox Corporation in sales and marketing positions. She also lectures at <span scayt_word=\"USC\" scaytid=\"24\">USC<\/span>  and teaches Executive Marketing courses for the UCLA Business and  Management Extension Program. Her newest course, Social Media Marketing,  was launched in the Fall 2008 Semester. She recently received the  Distinguished Instructor Award for 2010 from Cathy <span scayt_word=\"Sandeen\" scaytid=\"25\">Sandeen<\/span>, Dean of Continuing Education and UCLA Extension.<\/p>\n<p>She  has been active in community service for the past 20 years and served  as President of the Board of Directors for the Friendly Hand Foundation  in Los Angeles. Beverly is a published and accredited business author  and regularly speaks professionally and lectures on social media and  other strategic business initiatives.<\/p>\n<p>Twitter: <a href=\"http:\/\/www.twitter.com\/beverlymacy\" _cke_saved_href=\"http:\/\/www.twitter.com\/beverlymacy\"><span scayt_word=\"www.twitter.com\" scaytid=\"1\">www.twitter.com<\/span>\/<span scayt_word=\"beverlymacy\" scaytid=\"26\">beverlymacy<\/span><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"clear: both;\">&#160;<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"height: 175px;\">\n<table width=\"90%\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\" align=\"center\" style=\"width: 90%;\" class=\" cke_show_border\">\n<tbody>\n<tr>\n<td style=\"height: 19px;\">\n<p>&#160;<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"height: 156px;\">\n<table width=\"87\" height=\"176\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\" align=\"left\" style=\"width: 87px;\" class=\" cke_show_border\">\n<tbody>\n<tr>\n<td style=\"width: 87px; height: 176px;\">\n<p><b><img loading=\"lazy\" decoding=\"async\" width=\"135\" height=\"156\" border=\"0\" alt=\"\" id=\"_x0000_i1032\" src=\"http:\/\/images.tmcnet.com\/webinars\/parature\/parature-photos-erik.gif\" _cke_saved_src=\"http:\/\/images.tmcnet.com\/webinars\/parature\/parature-photos-erik.gif\" nosend=\"1\" \/><\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Erik <span scayt_word=\"K\" scaytid=\"27\">K<\/span>. <span scayt_word=\"Linask\" scaytid=\"28\">Linask<\/span> &#8211;<\/strong><em>Moderator<\/em><br \/>                                                                                                 Group Editorial Director, Technology Marketing Corporation<\/p>\n<p>                                                                                                 Erik oversees the daily operation of <span scayt_word=\"TMCnet\" scaytid=\"29\">TMCnet<\/span>, which delivers news, information, videos, white papers, <span scayt_word=\"podcasts\" scaytid=\"31\">podcasts<\/span>, and more to three million visitors each month. He is also a contributor to <span scayt_word=\"TMCnet\" scaytid=\"30\">TMCnet<\/span> as well as <span scayt_word=\"TMC's\" scaytid=\"32\">TMC&#8217;s<\/span> <span scayt_word=\"IP\" scaytid=\"33\">IP<\/span> Communications publications. Prior to joining the <span scayt_word=\"TMC\" scaytid=\"65\">TMC<\/span>  team, several years ago, he was Managing Editor at Global Custodian, a  global securities services publication, where he also managed the  magazine&#8217;s survey research. Erik began his professional career at  management consulting firm Leadership Research Institute.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"clear: both;\">&#160;<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&#160;<\/p>\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\" align=\"center\" style=\"width: 100%;\" class=\" cke_show_border\">\n<tbody>\n<tr>\n<td>\n<table width=\"100%\" cellspacing=\"0\" cellpadding=\"0\" border=\"1\" style=\"width: 100%;\">\n<tbody>\n<tr>\n<td style=\"width: 47%; height: 20px;\">\n<table width=\"90%\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\" align=\"center\" style=\"width: 90%;\" class=\" cke_show_border\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\">\n<p><strong>SPONSORS:<\/strong><\/p>\n<\/td>\n<td style=\"width: 50%;\">\n<p align=\"right\"><a href=\"http:\/\/event.on24.com\/r.htm?e=232587&amp;s=1&amp;k=CA5F6A48FB5F8451402EA2E011C1C496&amp;partnerref=tmclanding%20\" _cke_saved_href=\"http:\/\/event.on24.com\/r.htm?e=232587&amp;s=1&amp;k=CA5F6A48FB5F8451402EA2E011C1C496&amp;partnerref=tmclanding%20\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>REGISTER NOW <\/strong><\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"clear: both;\">&#160;<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"height: 68px;\">\n<p align=\"center\">\n<map name=\"MicrosoftOfficeMap1\">\n<area shape=\"Rect\" coords=\"294, 7, 480, 62\" href=\"http:\/\/www.tmcnet.com\/voip\/\" _cke_saved_href=\"http:\/\/www.tmcnet.com\/voip\/\" target=\"_blank\" \/>\n<area shape=\"Rect\" coords=\"13, 6, 220, 62\" href=\"http:\/\/www.parature.com\/\" _cke_saved_href=\"http:\/\/www.parature.com\/\" target=\"_blank\" \/><\/map>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"508\" height=\"65\" border=\"0\" alt=\"\" id=\"_x0000_i1033\" src=\"http:\/\/images.tmcnet.com\/webinars\/parature\/parature-sponsors.gif\" _cke_saved_src=\"http:\/\/images.tmcnet.com\/webinars\/parature\/parature-sponsors.gif\" usemap=\"#MicrosoftOfficeMap1\" nosend=\"1\" \/><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"clear: both;\">&#160;<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"clear: both;\">&#160;<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"clear: both;\">&#160;<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"clear: both;\">&#160;<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"clear: both;\">&#160;<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"clear: both;\">&#160;<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"clear: both;\">&#160;<\/div>\n<p>&#160;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was in Manhattan this past weekend and was blown away by the number of ads I saw on billboards and on top of taxi cabs which didn&#8217;t promote a company&#8217;s Web site but instead their Facebook page. It got me thinking about social CRM and whether companies are leveraging social media beyond the URL.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[179,161,199,189,206,118,177,190,191],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/8786"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=8786"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/8786\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=8786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=8786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=8786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}