{"id":8927,"date":"2010-10-14T15:25:51","date_gmt":"2010-10-14T15:25:51","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/broadsoft_acquires_casabi.html"},"modified":"2010-10-14T15:25:51","modified_gmt":"2010-10-14T15:25:51","slug":"broadsoft-acquires-casabi","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/broadsoft-acquires-casabi.html","title":{"rendered":"Broadsoft Acquires Casabi"},"content":{"rendered":"

TMC’s Juliana Kenny wrote a piece yesterday titled Broadsoft Acquires Casabi, Rumor or No?<\/a> which points to a piece<\/a> written by TMCnet blogger Peter Radizeski breaking the story on Broadsoft acquiring Casabi.<\/p>\n

The company just confirmed the deal and had this to say:<\/p>\n

Today BroadSoft signed a definitive agreement to acquire Casabi, a provider of cloud-based content and messaging applications for the consumer market, for approximately $1.95 million. Casabi’s hosted application enables family members to stay organized through SMS and by sending group text messages to any phone number (fixed-line or mobile), access voicemail, make real-time updates to a family calendar and share a network address book.<\/p>\n

 Key aspects of the acquisition:<\/p>\n

·      Comcast works with Casabi to develop and deliver consumer-friendly communications services to Xfinity customers, and this acquisition will build upon those customer efforts.<\/p>\n

·      Enables telecom service providers to broaden consumer services to include fixed-line SMS and personalized information services, in turn reducing churn, enhancing customer satisfaction and monetizing new revenue streams.<\/p>\n

·      The Casabi acquisition builds upon BroadSoft’s SaaS offerings, which began with the acquisition of PacketSmart in late 2009.<\/p>\n

As SMS is a very hot space this deal makes sense. Moreover, Broadsoft has a much better chance of monetizing this product because it can sell a collaborative solution which is bundled with a suite of services. And the price tag makes the deal easily digestible and will likely turn the suite of services into features which make up the company’s existing solutions.<\/p>\n

Peter points out that this will likely come up at the Broadsoft Connections conference on the 24th in Phoenix. I am looking forward to hearing more.<\/p>\n

You can read more in a follow-up piece from Juliana titled: BroadSoft, Casabi Acquisition Rumor True<\/a>.\"Enhanced<\/a>
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