{"id":9234,"date":"2011-03-10T12:39:38","date_gmt":"2011-03-10T12:39:38","guid":{"rendered":"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/e-commerce\/how_youtube_takes_consumer_time_from_tv.html"},"modified":"2011-03-10T12:39:38","modified_gmt":"2011-03-10T12:39:38","slug":"how-youtube-takes-consumer-time-from-tv","status":"publish","type":"post","link":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/technology\/how-youtube-takes-consumer-time-from-tv.html","title":{"rendered":"How YouTube Takes Consumer Time from TV"},"content":{"rendered":"<p>In the past I have discussed how TV disruption may happen more slowly than you think because of the tens of billions of dollars in <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/video\/tv-disruption-to-happen-more-slowly-than-you-think.html\">affiliate fees changing hands<\/a>. But this doesn&#8217;t mean there aren&#8217;t brilliant innovators out there using YouTube and other sites to become stars.<\/p>\n<p><strong>Consumer warning: Craziness, profanity and catchiness below<\/strong><br \/><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/9QS0q3mGPGg\" width=\"600\" height=\"390\" frameborder=\"0\"><\/iframe><\/p>\n<p>For example I was sent this Charlie Sheen Winning <a href=\"http:\/\/www.youtube.com\/watch?v=9QS0q3mGPGg\">music video<\/a> today and it is quite catchy. I found it playing &#8220;itself&#8221; in my head at lunch. Its a <a href=\"http:\/\/www.songifythis.com\/\">Songify This<\/a> creation by the Gregory Brothers and a look at some of their top videos shows views in range of the many millions &#8211; about 60 million &#8220;<a href=\"http:\/\/www.youtube.com\/show\/songifythis?s=1\">season one<\/a>&#8221; in fact.<\/p>\n<p>So the challenge for TV is not only new methods of delivery but competition for the viewer&#8217;s time. You see, the ability for anyone with a great idea to become a massive star without showing up on TV is a real threat.<\/p>\n<p>And this is why you see more and more network news broadcasts incorporating hot videos from the web &#8211; trying to leverage &#8220;pop culture.&#8221;<\/p>\n<p>This further backs up my previous thesis that the TV end game has Google (YouTube) <a href=\"http:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/iptv\/tv-end-game-has-google-written-all-over-it.html\">written all over it<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past I have discussed how TV disruption may happen more slowly than you think because of the tens of billions of dollars in affiliate fees changing hands. But this doesn&#8217;t mean there aren&#8217;t brilliant innovators out there using YouTube and other sites to become stars. Consumer warning: Craziness, profanity and catchiness below For<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[171,172,161,163,218,188,206,118,177,190],"tags":[],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9234"}],"collection":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/comments?post=9234"}],"version-history":[{"count":0,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/posts\/9234\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/media?parent=9234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/categories?post=9234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.tmcnet.com\/blog\/rich-tehrani\/wp-json\/wp\/v2\/tags?post=9234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}